Sony Joins Together During the Golden Globes

Sony Electronics and Wieden+Kennedy Portland debuted a 90-second broadcast spot tonight during the 71st annual Golden Globes. A steadfast passion for artistry and commitment to engineering has always been at the core of Sony Electronics. It’s this longstanding history of merging art and engineering into its products and services that serves as the theme for “Join Together.”

 

Directed by Stacy Wall and filmed on location in Los Angeles, New York and Tokyo, this broadcast spot takes viewers through some of Sony’s greatest achievements and features acclaimed director Spike Lee (filming with Sony’s 4K CineAlta camera), Academy Award-nominated actress Quvenzhane Wallis (starring in Sony Picture’s “Annie”), actor Grizz Chapman (“30 Rock”) and Columbia Music artists DJ Cassidy.

In addition to this broadcast spot, several product-focused films are now online, including “Inventing Furniture,” “Eyeballs,” “Skeptics” and “Floor Plan".

 

 

 

 

The campaign is also supported by a robust online destination. The “Be Moved” brand experience site (Sony.com/bemoved) allows users to interact with rich Sony product stories, as well as a look inside some of fan’s favorite Sony products. Each experience is contained in discrete vertical sections that elegantly snap into place as the users scroll down through the content. Additionally, tech and navigational elements subtly float into place, with relation to the background creating an immersive and vibrant experience.

This creative supports an integrated brand campaign for Sony called One Sony “Be Moved”. Across various executions, the campaign features a number of stories from interviews with Sony engineers and highlights the innovative products as proof of Sony’s contribution to challenge the status quo. Stay tuned for more! 

Credits

TV SPOT – “Join Together”    

CLIENT                SONY
PROJECT NAME    BRAND VOICE CAMPAIGN
FORMAT    :90/:60/:30 TV and Online
CLIENT CONTACT    Harumi Asai
LAUNCH DATE    January 12, 2014
DURATION OF CAMPAIGN    6 weeks

W+K PORTLAND
Creative Directors    Mike Giepert / Chris Mitton
Copywriter    Chris Mitton 
Art Director    Mike Giepert / Matt Moore
Producer    Jennie Lindstrom
Account Team    Diana Gonzalez / Trish Adams / Nick Larkin
Executive Creative Directors    Joe Staples / Susan Hoffman
Head of Production    Ben Grylewicz

PRODUCTION
Production Company    Imperial Woodpecker
Director    Stacy Wall
Executive Producer    Doug Halbert
Line Producer    Timory King
Director of Photography    Mihai Malaimare, Jr.

EDITORIAL 
Editorial Company    Joint Editorial / Work Editorial
Executive Producer    Patty Brebner / Corina Dennison + Erica Thompson
Editor    Peter Wiedensmith / Rich Orrick
Asst. Editor    Steve Sprinkel / Adam Witten + Patrick Murphree
Post Producer    Ryan Shanholtzer / Olivia Chiu

VFX
VFX Company    The Mill – Los Angeles
Sr. Exec. Producer    Sue Troyan
Producer    Dan Roberts
Production Coordinator    Jesse Looney + David Lawrence
Creative Director + Shoot Supervisor:    Phil Crowe
Matte Painting    Thom Price
2D Lead Artist    John Shirley
3D Lead Artist    David Lawson
2D Artists    Becky Porter / Nick Tayler / Ben Smith / Remedy Huynh
3D Artists    Milton Ramirez / Siran Liu / Martin Rivera / Blake Guest / Hartwell Durfor / Blake Sullivan / Miguel Guerrero / Danny Yoo / Krystal Sae Eua / Fabrice Le Nezet / Brett Angelillis
Motion Graphics    Justin Demetrician
Art Support    Clare Carrellas

TELECINE
Company    The Mill
Colorist    Adam Scott
Executive Producer    LaRue Anderson
Producer    Natalie Westerfield

MUSIC 
Song     “Join Together (Izzie Twins Unchained Remix)” by The Who

SOUND DESIGN
Sound Design Company    Human

MIX
Mix Company    Lime 
Mixer    Rohan Young
Asst. Mixer    Jeff Malen
Producer    Jessica Locke

ONLINE SPOTS
    

CLIENT                SONY
PROJECT NAME    BRAND VOICE CAMPAIGN
FORMAT    :30  Online only
CLIENT CONTACT    Harumi Asai
LAUNCH DATE    January 12, 2014
DURATION OF CAMPAIGN    6 weeks

W+K PORTLAND
Creative Directors    Mike Giepert / Chris Mitton
Copywriter    Derek Szynal
Art Director    Mike Giepert  / Devin Gillespie
Producer    Jennie Lindstrom
Account Team    Diana Gonzalez / Trish Adams / Nick Larkin
Executive Creative Directors    Joe Staples / Susan Hoffman
Head of Production    Ben Grylewicz

PRODUCTION
Production Company    Imperial Woodpecker
Director    Stacy Wall
Executive Producer    Doug Halbert
Line Producer    Timory King
Director of Photography    Mihai Malaimare, Jr.

EDITORIAL 
Editorial Company    Joint Editorial  / Work Editorial (Skeptics Only)
Executive Producer    Patty Brebner / Corina Dennison + Erica Thompson (Skeptics Only)
Editor    Katie Turinski + Steve Sprinkel / Patrick Murphree (Skeptics Only)
Asst. Editor    Steve Sprinkel 
Post Producer    Ryan Shanholtzer / Olivia Chiu (Skeptics Only)

VFX
VFX Company    The Mill – Los Angeles
Sr. Exec. Producer    Sue Troyan
Producer    Dan Roberts
Production Coordinator    David Lawrence
Creative Director + Shoot Supervisor:    Phil Crowe
2D Lead Artist    Robin McGloin, Nick Tayler
Motion Graphics    Justin Demetrician
Art Support    Clare Carrellas
    

TELECINE
Company    CO3
Colorist    Siggy Ferstl
    

MUSIC 
“Eyeballs”     “The Whistlin’ Duck (feat. Theo Mertens)” by Bobbejaan Schoepen
 

“Inventing Furniture” + “Floor Plan”    “Moon Waltz” from the motion picture BEGINNERS by Brian Reitzell, Dave Palmer and Roger Neil
“Skeptics”    “Theme” from the motion picture ETERNAL SUNSHINE OF THE SPOTLESS MIND by Jon Brion

MIX
Mix Company    Lime 
Mixer    Rohan Young
Asst. Mixer    Jeff Malen
Producer    Jessica Locke