Sonos Launches Big Lebowski Inspired Campaign 'The Dude' to Promote New PLAYBASE Speaker
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The spot features that unforgettable and hilarious dream scene from the cult film classic
Tomorrow will see the UK launch of ‘The Dude’ – the new marketing campaign from Sonos.
The campaign will commence with a TV advert, inspired by cult film “The Big Lebowski”, on Tuesday 4th April and will run for 6 weeks. The ad features the classic dream scene from “The Big Lebowski” to the tune of Kenny Rogers, reminding people that “what’s on your TV is only as good as what your TV is on.” You can watch it here.
The campaign marks the launch of PLAYBASE, Sonos’ latest addition to its wireless home sound system and the newest speaker in the home cinema line-up. The PLAYBASE was developed on the simple insight that up to 70% of all TVs stand on furniture and are not mounted to the wall, PLAYBASE was designed to accommodate the way people live at home.
The ad will run across UK channels including Channel 4, Film 4, SKY Atlantic and SKY sports network and cinemas alongside films such as Ghost and Guardians Of The Galaxy.