Hobby home page
Electriclime gif
jw collective
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Sonos Hits the Road with TikTok Creators for New Ultra-portable Speaker Roam

Creative 57 Add to collection

dentsu and Sonos tapped into the wanderlust community to highlight Roam as the perfect travel companion

Sonos Hits the Road with TikTok Creators for New Ultra-portable Speaker Roam

Sonos has launched its first partnership with TikTok. Sonos wanted to show how Roam, its new ultra-portable speaker, is the perfect travel companion. So, in collaboration with dentsu, Sonos sent their Roam portable speaker on the road with TikTok creators. 

Sonos tapped into TikTok's wanderlust community by partnering with popular travel and lifestyle creators who highlighted how Roam was the perfect pairing for their adventures in a creative and authentic way. The goal was not to create a TikTok challenge, nor was it to drive engagement — rather, put their trust into the chosen creators to drive awareness and familiarity for a new generation. The creators' content includes themes such as dance, cooking, and outdoor adventures – all bringing the inspiring Roam story to life. 

This partnership was implemented in the US, UK, and DE – with the goal to expand into other markets soon. 

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Consumer Electronics, Speaker

Dentsu Aegis Network Americas, Tue, 21 Sep 2021 16:09:16 GMT