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Sonic Union Goes to the Super Bowl with Multiple Spots

14/02/2024
Music & Sound
New York, USA
115
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Sonic Union highlights its recent work for the big game

Sonic Union is honoured to have been the sound partner for nine spots, two teasers and a radio promotion for this year’s Super Bowl adstravaganza. 


Budweiser: Old School Delivery

Featuring the iconic Budweiser Clydesdales, the spot takes an old-school approach at delivering the widely loved beer during a snowstorm. 

Agency: FCB

Editorial Company: Whitehouse

Editor: Russell Icke

Production Co.: Smuggler

Director: Henry-Alex Rubin

Audio: Sonic Union

Sound Designer + Mixer: Steve Rosen, Kelly Oostman

Producer: Pat Sullivan


Volkswagen: An American Love Story

Volkswagen kicks off its 75th year in America with a Super Bowl return, showcasing the very first Beetle of 1949. 

Agency: Johannes Leonardo

Production Co: Park Pictures

Director: Lance Acord

Editorial Co: Exile

Editor: Kirk Baxter

Audio: Sonic Union

Mixer: Rob DiFondi

Producer: Pat Sullivan


Hellmann's: Mayo Cat

Hellmann’s puts a “paws” on food waste with Kate McKinnon and Pete Davidson.

Agency: VML NY

Production Co.: Furlined

Director: Speck & Gordon

Editorial Company: Mackcut

Editors: Pamela Petruski, Danielle Minch

Audio: Sonic Union

Sound Desinger + Mixer: Michael Marinelli

Producer: Mary Kate Valentino


E*Trade: Picklebabies

It’s parents against toddlers in a heated pickleball match.

Agency: 72andSunny

Production Co.: Smuggler

Director: Randy Krallman

Editorial Company: Friendshop

Editor: Ben Suenaga

Audio: Sonic Union

Producer: Nathanael Taylor

Sound Designer + Mixer: Rob McIver


BMW: Imitation

There may be only one Christopher Walken, but there are a lot of people who are “Talkin’ Like Walken” in the BWM Super Bowl spot.

Agency: Goodby Silverstein & Partners

Production Co.: Hungry Man

Director: Bryan Buckley

Editorial Company: Cabin

Editor: Chan Hatcher

Audio: Sonic Union

Sound Designer: Steve Rosen

Mixer: Steven Rosen, Kelly Oostman

Producer: Justine Cortale


Mountain Dew: Baja Blast

Former “Parks and Recreation” stars Aubrey Plaza and Nick Offerman reunite in Mountain Dew’s new Super Bowl ad celebrating the 20th anniversary of the Baja Blast.

Agency: Goodby Silverstein & Partners

Production Co.: O Positive

Director: Jim Jenkins

Editorial Company: Cabin

Editor: Nick Rondeau

Audio: Sonic Union

Sound Designer: Owen Shearer

Mixer: Owen Shearer, Kelly Oostman, Steve Rosen

Producer: Justine Cortale


Silk: Planty Good

Silk’s Almond Protein Milk helps Jeremy Renner (and his daughter Ava!) feel “planty good.” 

Agency: Havas

Production Co.: Prettybird

Director: Calmatic

Editorial Company: Arcade

Editors: Dave Anderson, Laura Sanford

Audio: Sonic Union

Mixer: Michael Marinelli

Producer: Justine Cortale


Verizon: Totalmente

Agency: Ogilvy

Production Co.: Radical Media

Director: Fred Armisen

Editorial Company: Cabin

Editor: Greg Scruton

Audio: Sonic Union

Sound Designer + Mixer: Fernando Ascanti

Producer: Pat Sullivan


Verizon: Can’t B Broken

Time and again, Beyoncé has broken the internet. Can she also break Verizon’s 5G network? See her in action..

Agency: Ogilvy

Production Co: MJZ

Director: Craig Gillespie

Editorial Company: Cabin

Editor: Chan Hatcher

Audio: Sonic Union

Mixer: Owen Shearer

EP: Mary Kate Valentino

Producer: Nathanael Taylor

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