Somethin' Else Appointed To Create Social Media Content For Radio 4 And Radio 6 Music

BAFTA-winning content agency Somethin’ Else has been appointed to create social media content for Radio 4 and Radio 6 Music. 

Somethin’ Else will provide additional supporting content around live programmes, editorial events and marketing campaigns on both networks’ social media channels.  There will be a focus on developing re-usable formats for use around regular programmes and events and reaching new audience groups.  

Somethin’ Else will create over 100 pieces of activity per month for each network incorporating up to ten campaigns.   Working initially across Facebook and Twitter, the campaigns will extend across newer and emerging platforms including Instagram, Vine, Audio Boo, Sound Cloud and Google Plus. The activity will include a discovery element with emphasis on distribution and content syndication to special interest groups for well-known programmes such as Radio 4’s In our Time and Desert Island Discs.  

The project will be led by Simon Poole, producer at Somethin’ Else with content production by Kate Cooper-Owen and Alex Burnard.

“Our aim is to extend the content from BBC Radio 4 and Radio 6 Music and engage with audiences they aren’t reaching at the moment.  Our work will be focused on helping these major BBC brands to develop the conversation with their audiences.” said Steve Ackerman, Managing Director at Somethin’ Else

The appointment follows the content agency’s successful digital strategy and social media work on The BRIT Awards which broke UK TV records with 4.15m tweets about the show on the day of broadcast.  More than one fifth of the number of people that saw the TV show tweeted about it.