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Somesuch's Dan Emmerson Captures Football-Frenzied Youth for England's World Cup Squad

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W+K London and The FA take new approach to team announcement

Somesuch's Dan Emmerson Captures Football-Frenzied Youth for England's World Cup Squad
The Football Association has just announced England’s squad for the 2018 FIFA World Cup via its Facebook, Twitter and YouTube accounts.

The squad announcement has been delivered with a difference - with the nation’s football-mad youth revealing which 23 players have been chosen by Gareth Southgate, in a film created by Wieden+Kennedy London and directed by Dan Emmerson via Somesuch.

Young fans from across the country were enlisted to announce the players who will wear the Three Lions in Russia this summer.

The video was shot on location in Wembley plus towns and cities throughout England, youngsters - including players from grassroots teams such as Moorside Rangers in Manchester and Sheffield Wednesday Ladies U16s - paying homage to their own local idols.

The squad will begin reporting to St. George’s Park from next Monday, ahead of pre-tournament internationals against Nigeria at Wembley Stadium and Costa Rica at Elland Road.

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Advertiser: The FA

Post Production / VFX

Colourist: Jack McGinity

Nuke: Matt Shires (Lead),Stephen Grasso, Dave Birkill Ralph Briscoe, Linda Cieniawska

VFX Producer: Jo Gutteridge

VFX: Time Based Arts


Sound Company: Factory

Creative Agency

Creative Agency: W+K LONDON

Executive Creative Director: Tony Davidson & Iain Tait

Group Account Directors: Ryan Fisher

Music Supervisor: Joe Rice

Designer: Chris Gray

Creatives: Tom Hall

Planning Director: Andy Wright

TV Producer: Anna Neilson, Jasper Ford (Assistant)

Head of TV / Production: James Guy

Design director: Karen Jane

Production Company

Production Company: Somesuch

Director: Dan Emmerson

DOP: Ed Hubert

Producer: Jon Mealing


Music Company: Pitch & Sync


Edit Company: Speade

Editor: Ben Crook

Categories: Clubs and Bars, Sports and Leisure

Somesuch, Wed, 16 May 2018 15:26:04 GMT