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Some Things Don't Need Saying in Guardian Pharmacy Campaign from BBDO

Creative 163 Add to collection

BBDO Malaysia's campaign highlights Guardian's partnership with Swarovski

Some Things Don't Need Saying in Guardian Pharmacy Campaign from BBDO

BBDO Malaysia has helped Guardian Pharmacy launch their new Chinese New Year Campaign, which showcases a father’s love for his daughter through the giving of gifts.

Insight shows that Asian parents are not the best at expressing themselves emotionally, especially when it comes to verbal expressions of love. Instead, they show their affection for their family in more subtle ways, but all the while their children know that they wish the best for them. 

BBDO Malaysia used this insight to develop the recent Chinese New Year ad that showed a father giving his daughter a gift from Guardian at every important stage of her life. The final gift, the ‘Dreams and Aspirations’ charm, highlights Guardian’s partnership with Swarovski while also showing the generosity and love the father has for his daughter.

This video was streamed on Facebook and YouTube, with a 30-second promo spot aired on national television.

You can check out the ad below:

view more - Creative
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Production Company

Director: Ismail Kamarul

Producer: Nyok, Sabrina, Chun Son

Production Company: Reservoir Production

Creative Agency

Art Director: Dafi Alfadila, Heshvin Vasudevan

Client Servicing: Vanessa Gan, Wong Siew Hong, Moses

Copywriter: Krystle Morais, Deborah Woong, Sabrina

Creative Agency: BBDO Malaysia

Producers: Vinod, Kent Chan, Wong Wei Soon

Genres: People, Storytelling

BBDO Asia, Thu, 26 Jan 2017 09:34:34 GMT