Tue, 07 Jan 2014 14:28:25 GMT
CANAL + starts the year of 2014 by offering everyone a moment of simple, pure happiness with its digital greeting card.
Designed by BETC and based on the concept of the "useless web", it invites the user to enjoy 3 simple, free and infinite moments of joy: stroking the mane of a cute pony, skipping stones on a pond or making echoes in the mountains.
Staying in line with the quirky CANAL+ spirit and its dedication to entertainment, the greeting card comes with a promise of humour and creativity in 2014.
Jean-Yves Lemoigne created the modules, as part of his obsessive quest for the perfect loop.
To treat yourself to a moment of simple happiness, click here: www.morehappiness.canalplus.com
view more - CreativeBETC Paris, Tue, 07 Jan 2014 14:28:25 GMT
BRAND MANAGEMENT: Olivier Schaack
AGENCY: BETC PARIS
AGENCY MANAGEMENT: Bertille Toledano, Guillaume Espinet, Pauline Filippi
EXECUTIVE CREATIVE DIRECTOR: Stéphane Xiberras
CREATIVE DIRECTOR: Olivier Apers
PRODUCER: Hugo Diaz
ART DIRECTOR: Laura Tarlton
COPYWRITER: Romain Pergeaux
TECHNICAL CONSULTANT: Boris Le Berre
DIRECTOR: Jean-Yves Lemoigne
DEVELOPMENT: WANDA DIGITAL
SOUND: BETC LA-BO