Hobby home page
Electriclime gif
IPA Banner Open Doors
jw collective
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Some Journeys Aren't Meant to End in New BMW Spot From Goodby Silverstein & Partners

Creative 594 Add to collection

The ad is set to ACDC's 'Thunderstruck' to underline the brand's legacy in electric

Some Journeys Aren't Meant to End in New BMW Spot From Goodby Silverstein & Partners

Launching today, BMW takes us on a journey through the automaker’s unparalleled legacy of innovation in its new spot, “Are We There Yet?”

The premium automaker has been driving future car technologies, from the first electric BMW ever built to the electric vehicles of the future, for the last 100 years.

You can watch the spot below:

Created by Goodby Silverstein & Partners and directed by Mark Jenkinson, the ad showcases the innovative spirit of the brand while posing the question “Are we there yet?” without answering it. Instead the spot concludes with the line “Not every journey has an end,” showcasing BMW’s iterative philosophy; they will always keep innovating the Ultimate Driving Machine.

“We were inspired by the legacy of groundbreaking innovation and the brand’s drive to keep moving forward decade after decade,” said creative directors Wes Phelan and Matt Edwards. “The spot is a celebration of BMW’s leadership role in the evolution of mobility.”

The story begins in 1972 with a field test of the first fully electric BMW, the 1602 Elektro-Antrieb. We see the car pacing a group of runners as a team of BMW engineers is monitoring the battery. In the next scene, a few years have passed, and a reporter is on her way to witness the 1979 BMW M1 at a racetrack. Throughout the spot we get to see the revolutionary BMW Hydrogen 7 from 2005, a BMW-designed bobsled for Team USA, The first BMW Formula E race car and the brand-new electric concept vehicle, the BMW Vision M NEXT, among other innovations.

The spot is set to AC/DC’s rock classic “Thunderstruck” to further underline BMW’s legacy in electric—a journey that started way back in the ’70s.

The campaign will run 9/5–10/1 on broadcast and digital placements.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Advertiser: BMW North America

Marketing Communications Manager: Michael Jobst

Marketing Communications Manager : Michael Jobst

National Marketing Manager: Lisa Judge

VP of Marketing: Uwe Dreher

Media Communications Manager: Michael Jobst

National Marketing Specialist: Zach Ambrosino

Senior EV Marketing Communications Specialist: Kirsten Zayas

Post Production / VFX

2D Artist: Josh Guillaume

CG Supervisor: Dan Marum

Executive Producer: Kate Hitchings

Producer: Jake Fritz

Shoot Supervisor: Josh Guillaume

VFX: Electric Theatre Collective


Creative Lead: Justin Hori

Executive Producer: James Wells, Carol Dunn

Music & Sound Design: Sonic Union

Creative Agency

Account Director: Alissa Sheely

Account Manager: Ellen Lovoy

Art Director: Nando Sperb

Associate Account Manager: Rebecca Bell

Brand Strategist: Darien Ahn

Brand Strategy Director: Kevin DeStefan

Chief Creative Officer: Margaret Johnson

Copywriter: Gustav Johansson

Creative Agency: Goodby Silverstein & Partners

Creative Director: Matt Edwards and Wes Phelan

Executive Producers: Matt Flaker, Matthew Winks

Group Account Directors: Theo Abel

Group Communications Strategy Director: Steph Phillips

Head of Production: Leila Gage

Jr. Art Director: Mike Rodriguez

Junior Copywriter: Sam Dworkin

Partner: Jeff Goodby, Rich Silverstein

Project Manager: Kaitlyn Landers

Senior Business Manager: Chrissy Shearer

Production Company

Director: Mark Jenkinson

DOP: Paul Meyers

Executive Producer: Charlie Cocuzza, Doug Halbert

Producer: Robby Mooring

Production Company: Imperial Woodpecker


Audio Post Production: Human

Mix: (Assistant) Kelly Oostman

Producer: Justine Cortale

Sound Design & Mix: Steve Rosen


Assistant Editor: Nick O’Neil

Colourist: Kath Raisch

Edit Company: Whitehouse Post

Editor: Charlie Harvey

Executive Producer: Joanna Manning

Producer: Lynne Mannino

Telecine: Company 3

Categories: Automotive, Cars

Goodby Silverstein & Partners, Fri, 06 Sep 2019 14:50:40 GMT