Soldo Appoints Harbour as Brand Strategy Partner

Harbour Collective have been appointed as strategic & creative partner for London-based fintech, Soldo. Harbour’s first task is to develop brand positioning work to support all marketing campaigns going forward into 2022. 

Soldo, which launched in 2015 and closed a $180 million funding round in July 2021, provides a spend management platform that combines a web platform, mobile app and pre-paid cards to help businesses control and automate spend processes. Soldo currently has some 26,000 customers, ranging from small- to medium-sized businesses up to large multinationals across 30 countries, with clients including Mercedes Benz, GetYourGuide and Gymshark. 

Harbour strategy partner, Kevin Chesters, said: “Soldo is an amazing business & we’re excited that they’ve chosen us for the next step of their journey. It’s hard to believe that some companies are still using spreadsheets and emails to manage their spending when something as simple and brilliant as this product exists. It’s time the world got to hear about it” 

Soldo CMO, Ben Rees, said: “Finding the right partners is the key to progress for any business. Harbour has the right people & processes to suit the kind of business we are. They’re the right combination of agile, modern & flexible but with all the necessary experience to match” 

Soldo is the latest brand that Harbour have added to their roster in the last twelve months of growth – others include Tilney Smith & Williamson, Upstix, bestinvest and BT, as well as expanding their relationship with existing clients such as McCarthy Stone, The Athletic and Suicide & Co.