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Soft is the New Strong in This Rousing Campaign for Eric Bompard

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BETC Luxe launches new film for the luxury brand directed by Gobert et Degove

Soft is the New Strong in This Rousing Campaign for Eric Bompard

'Soft is the new strong' is the latest tagline of French cashmere manufacturer Eric Bompard’s new brand positioning. 

Created by BETC Luxe, the agency won the client after a pitch earlier this year. 

The campaign consists of three stunning visuals, set to a Parisian backdrop and shot by photographer Clément Pascal. 

A film has also launched for the campaign, directed by Gobert et Degove (the duo behind TV series The Returned), with a soundtrack signed by musical artists KCPK.

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Advertiser: Eric Bompard

Production Company

Director: Gobert et Degove


Creative Director: Christophe Caurret

Music Production: BETC POP

Creative Agency

Art Buyer: Isabelle Mocq

Art Director: Nicolas Prado, Lucile Godet

Copywriter: Clara Lafuente

Creative Agency: BETC Luxe

TV Producer: Fabrice Brovelli, Marine Monbeig

Print / OOH

Photographer: Clément Pascal

Genres: Luxury, Storytelling

Categories: Clothing and Fashion, Day Wear

BETC Paris, Wed, 11 Oct 2017 11:02:53 GMT