Wed, 11 Oct 2017 11:02:53 GMT
'Soft is the new strong' is the latest tagline of French cashmere manufacturer Eric Bompard’s new brand positioning.
Created by BETC Luxe, the agency won the client after a pitch earlier this year.
The campaign consists of three stunning visuals, set to a Parisian backdrop and shot by photographer Clément Pascal.
A film has also launched for the campaign, directed by Gobert et Degove (the duo behind TV series The Returned), with a soundtrack signed by musical artists KCPK.
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Advertiser: Eric Bompard
Director: Gobert et Degove
Creative Director: Christophe Caurret
Music Production: BETC POP
Art Buyer: Isabelle Mocq
Art Director: Nicolas Prado, Lucile Godet
Copywriter: Clara Lafuente
Creative Agency: BETC Luxe
TV Producer: Fabrice Brovelli, Marine Monbeig
Photographer: Clément Pascal
Genres: Luxury, Storytelling
Categories: Clothing and Fashion, Day WearBETC Paris, Wed, 11 Oct 2017 11:02:53 GMT