Soft Citizen's Matty McKane Directs Meaningful Spot to Raise Awareness for Children's Mental Health

Creative 184 Add to collection
The spot was made for The Hincks-Dellcrest Foundation and shows us that when it comes to mental health some things can't wait
Soft Citizen's Matty McKane Directs Meaningful Spot to Raise Awareness for Children's Mental Health

In the spot, a young girl is continually stopped by her father in her attempts to drink beer, wear makeup and listen to explicit records and watch adult TV. Despite setting prohibitive guidelines however the father can't see his daughter is growing up quickly and is privately gaining more experience of the adult world then he thinks. But the girl is not emotionally ready for these experiences and changes and finally she looks to him for help when her understanding of the world goes out of her control.

video
Hinks Sick Kids - Matty McKane
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: People, Storytelling

Soft Citizen, 3 years ago