Soft Citizen’s Co.Lab Captures the Canadian Dream for Scenic Chevrolet Campaign

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Co.Lab teams with McCann Canada to head on a cross Canada road trip
Soft Citizen’s Co.Lab Captures the Canadian Dream for Scenic Chevrolet Campaign

In collaboration with McCann Canada, Soft Citizen’s Co.Lab set off on a month long cross Canada road trip, to capture the raw essence, beauty and charisma of the country, for Chevy's Canadian Dream campaign.   

With over 1.4 million views on Facebook and over 1.3 million views on YouTube to date, counts are still climbing.   

In traditional Co.Lab form, Justin and Jeremy integrated a mixed media application capture of content by utilising iPhones, DSLRs, 16mm and 35mm film cameras for both stills and live action in addition to shooting with Alexas.  A selection of their stills can be seen in the out of home work in market. 

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Creative Agency

Account Managers: Tommy Chan, Stephanie Conley

Art Director: Nick Noh, Erikson Melton, Paisley McCrory, Li Cai

Copywriter: Binoy Zuarte, Osman Rahmani

Creative Agency: McCann Canada

Executive Creative Director: Josh Stein

Producer: Sarah Michener/ Emily McKay

Strategy: Mary Chambers

Production Company

Director: Co.Lab

DOP: Norm Li

Executive Producers: Eva Preger / Link York

Head of Production: Rob Burns

Production Company: Soft Citizen

Line Producer: Kelly King

Post Production / VFX

Post Production Company: Saints


Chief Creative Officer: Darren Clarke


Edit Company: Fort York

Editor: Danica Pardo

Genres: People, Scenic

Categories: Automotive, Cars

Soft Citizen, 3 years ago