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Social@Ogilvy Forms Global Partnership with Sysomos

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Partnership to Enhance Effectiveness of Digital Creative Campaigns

Social@Ogilvy Forms Global Partnership with Sysomos

Sysomos, a premier provider of social intelligence and social monitoring solutions, today announced a global partnership with Social@Ogilvy, a digital consultancy from Ogilvy & Mather. The agreement empowers Social@Ogilvy to leverage Sysomos’ social intelligence and influencer engagement technology for critical effectiveness measurement that will drive and inform the creative process. Digital creative campaigns developed using the Sysomos platform will deliver a more relevant and compelling message to the right segments, accurately and effectively.

“Traditionally, social listening has been used primarily for monitoring conversations in selected markets,” said Thomas Crampton, global managing director, Social@Ogilvy. “This partnership with Sysomos provides the invaluable capability for our teams around the globe, and especially in emerging markets, to both derive better audience insights and optimize our creative engagement in real-time. Equipped with these consumer and influencer insights, we can create and track actionable metrics to ensure our creative campaigns are continuously effective.”

“Social media tells us what's happening today, but more importantly offers key insights into what will happen tomorrow,” said Jim Delaney, CEO of Marketwired, Sysomos’ parent company. “The creative heritage of Social@Ogilvy is world renowned. Empowering creative with effectiveness measurement based on social intelligence from the Sysomos platform is the perfect marriage of left-brain and right-brain thinking.”

Among other capabilities, the Sysomos social intelligence engine enables users to identify and engage with the key influencers that matter most to a brand or product, which can drive more effective marketing, greater business impact, and higher ROI. Sysomos’ social listening and monitoring solutions, MAP and Heartbeat, are the gold standard for access to a deeper and richer set of social intelligence.

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Ogilvy North America, Mon, 23 Jun 2014 13:32:23 GMT