Tue, 14 Apr 2020 12:00:00 GMT
Brand consultancy LP/AD partners with Geneva Centre for Autism in creating a new selection of awareness advertisements regarding keeping your distance during the Covid-19 pandemic.
Using subway billboards to physically demonstrate social distancing (each enclosure is more than 2 metres from one another) and at the same time driving this message across public transit - currently in use by essential workers daily - the aim is to use existing media assets to deliver a critical message from an unlikely source.
This is a message from the Geneva Centre for Autism to run during April, which is Autism Awareness month. Autism is a lifelong struggle to overcome social distancing, so the shift today to encourage this practice is an interesting thought exercise when considering what it means for this community.view more - Creative
Creative Agency: LP/AD
Advertiser: Geneva Centre for Autism
Head of Marketing: Bahar Miraftab
Creative Director: Erin Rodness
Copywriter: Rinita Barua
Art Director: Krishna Shenoy
Planning Director: Sasha Zaprudska
Digital Planner: Matt Hoffman