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Socially Distant Billboards Urge Commuters to Do the Same

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Geneva Centre for Autism displays public service announcement during Autism Awareness month

Socially Distant Billboards Urge Commuters to Do the Same

Brand consultancy LP/AD partners with Geneva Centre for Autism in creating a new selection of awareness advertisements regarding keeping your distance during the Covid-19 pandemic.

Using subway billboards to physically demonstrate social distancing (each enclosure is more than 2 metres from one another) and at the same time driving this message across public transit - currently in use by essential workers daily - the aim is to use existing media assets to deliver a critical message from an unlikely source.

This is a message from the Geneva Centre for Autism to run during April, which is Autism Awareness month. Autism is a lifelong struggle to overcome social distancing, so the shift today to encourage this practice is an interesting thought exercise when considering what it means for this community.

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Creative Agency

Creative Agency: LP/AD

Advertiser: Geneva Centre for Autism

Head of Marketing: Bahar Miraftab

Creative Director: Erin Rodness

Copywriter: Rinita Barua

Art Director: Krishna Shenoy

Planning Director: Sasha Zaprudska

Digital Planner: Matt Hoffman

LP/AD, Tue, 14 Apr 2020 12:00:00 GMT