Electriclime gif
I Like Music
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Socially Distant Billboards Urge Commuters to Do the Same

Creative 118 Add to collection

Geneva Centre for Autism displays public service announcement during Autism Awareness month

Socially Distant Billboards Urge Commuters to Do the Same

Brand consultancy LP/AD partners with Geneva Centre for Autism in creating a new selection of awareness advertisements regarding keeping your distance during the Covid-19 pandemic.

Using subway billboards to physically demonstrate social distancing (each enclosure is more than 2 metres from one another) and at the same time driving this message across public transit - currently in use by essential workers daily - the aim is to use existing media assets to deliver a critical message from an unlikely source.

This is a message from the Geneva Centre for Autism to run during April, which is Autism Awareness month. Autism is a lifelong struggle to overcome social distancing, so the shift today to encourage this practice is an interesting thought exercise when considering what it means for this community.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Creative Agency

Creative Agency: LP/AD

Advertiser: Geneva Centre for Autism

Head of Marketing: Bahar Miraftab

Creative Director: Erin Rodness

Copywriter: Rinita Barua

Art Director: Krishna Shenoy

Planning Director: Sasha Zaprudska

Digital Planner: Matt Hoffman

LP/AD, Tue, 14 Apr 2020 12:00:00 GMT