Brands and agencies must stay ahead of the game when it comes to social, reacting fast to remain competitive. Knowledge is power, and that’s what Digital Natives' Social Swipe supplies.
Each month, they give you bite-sized updates on social developments. Take a look at what hit the headlines this July, from Instagram collabs to three-minute TikToks...
Major change is afoot at TikTok. Creators can now post videos of up to three minutes, unlocking a raft of content possibilities. It will be interesting to see where people take this and how these longer videos perform on a platform defined by brevity.
TikTok users can also now schedule and promote events on the app, host live Q&As, and set up collaborative live streams. These new elements draw TikTok closer to the on-app integration of live shopping and ecommerce they’ve been experimenting with. Looks like the start of an exciting new chapter.
We reckon this one’s been a long time coming. Instagram is testing a new ‘Collab’ option, whereby users can invite another account to collaborate on a post or reel. The content will be shown to both sets of followers, with their likes and comments combined.
Aside from generating inspired collabs and content, this could be a game-changer for brand community engagement, broadening reach across diverse audiences online. Love it.
YouTube is making further developments in the social commerce space, having just launched an initial test of live-stream shopping on the platform.
Users would be able to browse and shop products when watching supported live streams. If it performs well, it will be fascinating to see the creative ways in which brands capitalise on the opportunity.