The world’s leading social media experts gathered in Hong Kong for the second annual Social Media Matters – Asia’s first and only social media conference by brands, for brands.
Generating over 41,000 online conversations via #SMMHK, the two-day event at Grand Hyatt Hong Kong saw 35 of the world’s leading specialists come together to address over 700 delegates on the core question facing brands today: how can I best leverage social media?
Thomas Crampton, APAC Director of Social@Ogilvy comments, “Social media is transforming the global business landscape. Brands can no longer afford to commit minimal resources to this essential part of the marketing mix. They need to come to the party.”
Successful brands identified three rapidly rising trends: creative content, targeted use of date and mobile integration.
Scott Monty, Global Head of Social Media at Ford, demonstrated how brands should break through the clutter with engaging content. He said, “There’s a deficit of trust between brands and consumers. So brands must create content that tells a story and ties in with human nature. At Ford, we strive to let customers tell our story and to put personality behind our products.”
Stew Langille, from Visual.ly – the world’s #1 producer of data visualizations – discussed how brands should best leverage their data to drive audiences to action. He commented, “Brands must create stories and characters from their data, bringing it to life.” He also cautioned brands against “spending” all of their data on one campaign or exercise.
In a six minute “Research Blast”, Joseph Webb, Head of Digital for Greater China, TNS, described Asia’s mobile growth trajectory. “Asia is way ahead of the west in terms of mobility”, he said. “The power of mobile is in its ability to deliver new extensions of a brand that meet the contextual needs of consumers.”
Darin Williams, Head of South East Asia, Facebook, also discussed the enormous potential of mobile globally and particularly in Asia, commenting, “819 million Facebook users now access the site on a mobile device at least once a month. Mobile now accounts for 41% of our total revenue and the figures are rising.”
For further highlights and information visit: http://www.ogilvydo.com/socialmediamatters/ or click here to see our highlights video.view more - Awards and Events
Categories: Events, Sports and Leisurelbbonline.com, Thu, 12 Sep 2013 03:02:57 GMT