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SOC Outreach and BBDO Pakistan Release World's First Bulletproof Book to Raise Education Awareness

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“Knowledge is Bulletproof” novella was written by Sanam Maher and tells the story of the three Pakistani girls who were shot whilst trying to learn

SOC Outreach and BBDO Pakistan Release World's First Bulletproof Book to Raise Education Awareness
In order to help girls’ education in Pakistan, SOC Outreach and BBDO have collaborated to create the world’s first bulletproof book.

A novella written by Sanam Maher, “Knowledge is Bulletproof” tells the story of Shazia Ramzan and Kainat Riaz, the two girls who were shot alongside Malala, and who went on to become advocates for education.

The book is about 150 pages and is bound with a special layering of bullet-resistant Kevlar XP fibre that has the capability to repel a 9mm bullet fired from as close as 5 meters.



SOC Outreach, a community engagement program that works with educational institutions and organisations to instil critical thinking in the next generation of Pakistanis, is spearheaded by Academy Award winner Sharmeen Obaid Chinoy,

The project is an activation designed by BBDO to raise awareness of the importance of education, to inspire and motivate girls and women to go to school regardless of the hurdles, to emphasise the strength of Pakistani women who choose education, and to acknowledge the resilience of Pakistanis. 


The project will seek to raise funds through the sale of these books in order to donate to a cause benefiting girls' education in Northern Pakistan, particularly in the areas affected by the Taliban, and will help fund the rebuilding of schools. 
 
The book, which also features photography by Insiya Syed, will be a special limited edition collector's item launched on World Book Day and will also be auctioned to collect funds. 

Visit www.knowledgeisbulletproof.com for more information.
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Genres: People, Storytelling

Categories: Education, Corporate, Social and PSAs

BBDO Asia, Thu, 26 Apr 2018 10:25:16 GMT