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Soaring Flavours: NERD's Garth Lee Directs New Animated TVC for London Dairy

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TVC was crafted using a mix of several animation techniques stitched together

Soaring Flavours: NERD's Garth Lee Directs New Animated TVC for London Dairy

The Soaring Flavours animation for luxury ice cream brand London Dairy showcases their truly delicious range of flavours, “perfect to share and enjoy anytime and anywhere.”

Produced by NERD Productions and directed by Garth Lee, the TVC and online film was crafted using a mix of several animation techniques and then seamlessly stitched together. Each scene was built in 3D using 3D renders which were then used as guides to enhance the scenes in 2D. Using lighting and geometry information from the renders, Garth was able to create large 2D scenes with the added depth and scale of a 3D environment. 

To further push the carefully crafted film, the subtle details on the characters were brought to life through frame-by-frame (or cell) animation. Features such as folds in the clothes, facial features, hair and hand details were all meticulously drawn frame by frame to give a very unique style.

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Client

Brand: London Dairy

Production Company

Production Company: NERD Productions

Executive Producer: Milana Karaica

Director: Garth Lee

Designer: Garth Lee

Grade: Danny Atkinson

Genres: Animation

Categories: Food, Desserts

NERD Productions, Mon, 14 May 2018 11:57:56 GMT