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So Hungry You Could Eat a Horse? Skippy and BBDO Have the Answer in Fun New Ad

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Steve Miller directs spot for American peanut butter brand

So Hungry You Could Eat a Horse? Skippy and BBDO Have the Answer in Fun New Ad

This week, Skippy introduces Skippy P.B. Bites, a peanut butter coated, double peanut butter or pretzel filled snack that’ll be a hit for kids, their mums and horses. Yes, horses.  Skippy continues their “Yippee!” campaign this year with a P.B. Bites launch spot entitled “Horse”.


What happens when a boy returns home from school and, in typical over-dramatic kid fashion, is “so hungry he could eat a horse”—then finds himself face-to-face with one? Created by BBDO MPLS, the 30 second spot features a horse who is indignant over the phrase and is behooved to put a end to it. 


Directed by Steve Miller, the spot features voice over from famed announcer, American TV journalist and producer Bill Kurtis, and a rendition of the classic horse racing fanfare - “First Call” - performed by Prince’s trumpet player, Steve Strand.

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Artist: Steve Strand

Music Production: Black Label

Sound Engineer: Carl White

Sound Mix: Sister Boss


Edit Company: Hutch Co.

Editor: Jim Hutchins

Executive Producer: Jane Hutchins

Post Production / VFX

Colourist: Company 3

Production Company

Director: Steve Miller

Executive Producer: Greg Carlesimo

Production Company: Radical Media

Line Producer: Barbara Benson


Brand: Hormel Foods, Skippy

Creative Agency

Account Supervisor: Gian Hill

Creative Agency: BBDO Minneapolis

Executive Creative Director: Noel Haan

Executive Producer: Debra Lustig

Group Account Directors: Alison Siviter

Producer: Henni Iwarsson

Senior Art Director: Allison Brink

Senior Copywriter: David Mackereth

Genres: Comedy

Categories: Food, Confectionery, Wed, 10 Feb 2016 11:04:14 GMT