Biscuit UK
Fri, 17 Jun 2022 09:12:30 GMT
- International Edition
- USA Edition
- UK Edition
- Australian Edition
- Canadian Edition
- Irish Edition
- German Edition
- French Edition
- Singapore Edition
- Spanish edition
- Polish edition
- Indian Edition
- Middle East edition
- South African Edition
Snyder's of Hanover Brings Back Seinfeld's Jackie Chiles for Big Pretzel Debate
Saatchi & Saatchi and Biscuit bring back the iconic character to answer the question of whether pretzel pieces are pretzels
Inspired by recent category data, the new Snyder’s of Hanover #PretzelsOrPieces campaign from Saatchi & Saatchi and Biscuit challenges flavour enthusiasts to plead their case: Are Snyder's of Hanover Pretzel Pieces, aka pretzels smashed to pieces and exploding with big, bold flavour, pretzels?
To fuel the debate, Snyder’s of Hanover partnered with the infamous ‘Seinfeld’ lawyer, Jackie Chiles, who is declaring that Snyder’s of Hanover Pretzel Pieces have no business being called pretzels because they are so boldly flavoured. Jackie thinks it’s egregious, even audacious that these busted up pieces blasted with bold flavours like Cheddar, Hot Buffalo Wing and Honey Mustard & Onion are classified as pretzels. But even he has to admit that pretzels have never tasted quite this good.
Here's the opening statement in the case of #PretzelsOrPieces, we'd love for you to share with the jury:
- The Stance on Pieces – Jackie thinks that pretzels broken into pieces and coated in bold, lively flavours like Cheddar, Hot Buffalo Wing and Honey Mustard & Onion have no business being called pretzels.
- 1-844-JCHILES Hotline – Do you think they’re #PretzelsOrPieces? No matter where you stand on the issue, back in lawyer action, Jackie Chiles has secured an epic deal in his latest case. Snyder’s of Hanover has agreed to give one flavour enthusiast pretzels for life. Fans new and old are invited to call the 1-844-JCHILES hotline to enter for a chance to win.
- Free Pretzels for Life – Just like Jackie's case with Java World, we're giving away the unbeatable reward of free pretzel pieces for life.
The ‘Seinfeld’ Inspiration
The set and wardrobe replicates the original look and feel including exact artwork from the original office set. Video assets will be built in a 4:3 to replicate the original 90’s TV look. Pieces of the script for the campaign were inspired from original ‘Seinfeld’ dialogue.
view more - Creative
Campbell’s Soup Company
Chief Marketing Officer, Campbell’s Snacks: Janda Lukin
Vice President-Integrated Marketing, Campbell’s Snacks: Chris Tutor
Director, Consumer Connections, Campbell’s Snacks: Sarah Levine
Vice President, Salty Snacks: Nick Hammitt
Director, Snyder’s of Hanover: Justin Matijcio
Brand Manager Equity, Snyder’s of Hanover: Matt Venturella
Manager, Consumer Connections, Salty Snacks: Andrew Spring
Director, Media Analytics, Campbell’s Snacks: Brandon Goodman
Associate Manager, Media, Salty Snacks: Haley Sifen
Director, External Communications & Social Media, Campbell’s Snacks: Bethridge Toovell
PR Manager, Campbell’s Snacks: Kara Colety
Manager, Social Media, Campbell’s Snacks: Sarah Burke
Saatchi & Saatchi
Chief Creative Officer, Co-President: Daniel Lobaton
Chief Strategy Officer, Co-President: Raig Adolfo
EVP, Executive Creative Director: Dustin Tomes
Creative Director, Copywriter: Jon Bellinger
Associate Creative Director, Copywriter: Jason Burke
Associate Creative Director, Art Director: Erin Evon
Director, Integrated Production: Tim LeGallo
Senior Producer: Rachel Tierney
Producer: Charlie Stillman
EVP, Portfolio Lead: Caitlin Reynolds
Senior Account Supervisor: Rebecca Hickman
Account Executive: Grace Boyd-Dias
Assistant Account Executive: Lana Aboushaar
SVP, Director, Brand Strategy: Julie Dombreval
VP, Director, Brand Strategy: Kevin Stanton
Social Strategist: Ali Gomez
Project Manager: Jessica Nazzareno
Senior Business Affairs Manager: Laurie Pascoe
Spark Foundry
CEO: Sarah Kramer
EVP, Account Management: Jennifer Byrnes
EVP, Head of Experience Design, Content: Brian Cronk
Director, Media Planning, Strategy: Alyssa Papa
Associate Media Director, Media Planning, Strategy: Rebecca Kantor
Manager, Media Planning, Strategy: Katie Mclaughlin
Director of Performance Media: Lisa Kuenning
Associate Director, Performance Media, Social: Jordan Arenas
Manager, Paid Social: Blair Hall
VP, Content: Ebony Jones
Associate Director, Content Partnerships: Brittany Johnson
Manager, Content: Lilly Nunnally
Zeno Group
EVP: Jackie Cox
SVP: Andrea Betts D’Alessio
Senior Account Supervisor: Nirmala Singh
Director, Digital Marketing: Mary Schremser
Production
Production Co: Biscuit
Director: Aaron Stoller
Executive Producer: Holly Vega
DP: Eric Schmidt
Production Designer: Dan Butts
Post Production
Edit Company: Harbor Picture Company
Editor: Tim Warmanen
Assistant Editor: Luke Nelson
Producer: Casey Swircz
Executive Producer: Jesse Schwartz
Colorist: Vincent Taylor
Sound Designer: Glen Landrum
Music: Pickle Music
Talent
Jackie Chiles: Phil Morris
Client: Mark Saul
Talent Representation
Talent Representative for Phil Morris: Metropolitan Talent Agency
Celebrity Talent & IP Negotiation: Creative License
IP Licensor Partners
Warner Bros. Entertainment, Consumer Products: Sara Berba
Warner Bros. Entertainment, Consumer Products: Greg Bass
Genres: Dialogue, Comedy, People
Categories: Savoury Snacks, Food
Biscuit UK, Fri, 17 Jun 2022 09:12:30 GMT
