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Snow White and Dracula Launch Their Dream Businesses with Help from Squarespace

Creative 376 Add to collection

Squarespace in-house Creative team spearheads the campaign with Buck Design LLC

Snow White and Dracula Launch Their Dream Businesses with Help from Squarespace

Squarespace, the all-in-one website building and ecommerce platform, is launching their latest UK campaign. 'A Website Makes It Real' turns two iconic fairy tale characters' business dreams into a reality, and showcases how easily they were able to build their brands and sell online. 

Once upon a time...Snow White had a bad experience with an apple. This spurred her to team up with seven small local farmers and sell temptingly delicious apples online that are 100% organic, hand-picked and poison free on enchantedorchards.co.uk

After centuries of living life in the shadows…Dracula saw the light by creating Eternal Eyes, a modern eyewear brand 591 years in the making. Handcrafted in Hackney and sold on his site eternal-eyes.co.uk

Squarespace’s mission is to help people with creative ideas stand out and succeed and is the simple and beautiful way to turn a passion into a business online. This campaign aims to inspire British entrepreneurs who have a great idea but who need help making it a reality. 

The two spots were spearheaded by the Squarespace in-house Creative team who are renowned for producing world-class, award-winning campaigns including the company's annual Super Bowl ad.

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Client

Client + In-House Agency: Squarespace

Chief Creative Officer: David Lee

Senior Director, Creative: Gui Borchert

Staff Creative Writer: JC Abbruzzi

Staff Art Director: Ben Hodgin

Senior Copywriter: Rose Chirillo

Senior Art Director: Miche Sieg

Senior Visual Designer: Konyin Ayuba

Senior Visual Designer: Milo Milosevic

Senior Visual Designer: Jessica Hagg

Production Designer: Alex Tutelian

Senior Director, Creative Production: Sandra Nam

Staff Producer: Karen Jean

Senior Business Affairs Manager: Kiersten Bergstrom

Production

Production Company/Edit/VFX/Color/Finish: Buck Design LLC

Executive Creative Director: Ben Langsfeld

Global Executive Producer: Emily Rickard

Associate Creative Director: Liron Ashkenazi

Senior Producer: Russell Greene

Senior Art Director: Emily Simms

Storyboard: Judah Dobin

Design: Emily Simms, Max Friedman, Ege Soyuer, Wesley Chen

Concept Art: Chelsea Lee

VFX Supervisor: Ben Rohel

Modeling: Filipe Machado

Compositing: Shane O’Hara, Ben Rohel

2D Animation Lead: Alex Perry

2D Animation: Sean Merk, Melissa Miyamoto-Mills, Nicole DiLeo, Gilles Desmadrille, Johan Eriksson, Vero Gomez

Editor: Cameron Kelly, Peter Brandi

Photo Retoucher: Rachel Kissel

Colorist: Elliott Powell

Director: Liron Ashkenazi, Emily Simms

Line Producer: Trish Rigby

Director of Photography: Cristina Dunlap

Photography: Aileen Son, David Baum

Production Designer: Monika Dovnar

Music

Music + Sound Design: Crystal Creative LLC

Creative Producers: Tommy Phelan, Chad North

Composers: Gray Hawken (Dracula), Bad Snacks (Snow White) 

Mix

Mix: Lime LLC

Executive Producer: Susie Boyajan

Audio Mixer: Matt Miller

Audio Assistant: Ian Connie

Genres: Comedy, People, Storytelling, Dialogue

BUCK USA, Mon, 12 Jul 2021 14:20:05 GMT