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Snow White and Dracula Launch Their Dream Businesses with Help from Squarespace

Creative 376 Add to collection

Squarespace in-house Creative team spearheads the campaign with Buck Design LLC

Snow White and Dracula Launch Their Dream Businesses with Help from Squarespace

Squarespace, the all-in-one website building and ecommerce platform, is launching their latest UK campaign. 'A Website Makes It Real' turns two iconic fairy tale characters' business dreams into a reality, and showcases how easily they were able to build their brands and sell online. 

Once upon a time...Snow White had a bad experience with an apple. This spurred her to team up with seven small local farmers and sell temptingly delicious apples online that are 100% organic, hand-picked and poison free on

After centuries of living life in the shadows…Dracula saw the light by creating Eternal Eyes, a modern eyewear brand 591 years in the making. Handcrafted in Hackney and sold on his site

Squarespace’s mission is to help people with creative ideas stand out and succeed and is the simple and beautiful way to turn a passion into a business online. This campaign aims to inspire British entrepreneurs who have a great idea but who need help making it a reality. 

The two spots were spearheaded by the Squarespace in-house Creative team who are renowned for producing world-class, award-winning campaigns including the company's annual Super Bowl ad.

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Client + In-House Agency: Squarespace

Chief Creative Officer: David Lee

Senior Director, Creative: Gui Borchert

Staff Creative Writer: JC Abbruzzi

Staff Art Director: Ben Hodgin

Senior Copywriter: Rose Chirillo

Senior Art Director: Miche Sieg

Senior Visual Designer: Konyin Ayuba

Senior Visual Designer: Milo Milosevic

Senior Visual Designer: Jessica Hagg

Production Designer: Alex Tutelian

Senior Director, Creative Production: Sandra Nam

Staff Producer: Karen Jean

Senior Business Affairs Manager: Kiersten Bergstrom


Production Company/Edit/VFX/Color/Finish: Buck Design LLC

Executive Creative Director: Ben Langsfeld

Global Executive Producer: Emily Rickard

Associate Creative Director: Liron Ashkenazi

Senior Producer: Russell Greene

Senior Art Director: Emily Simms

Storyboard: Judah Dobin

Design: Emily Simms, Max Friedman, Ege Soyuer, Wesley Chen

Concept Art: Chelsea Lee

VFX Supervisor: Ben Rohel

Modeling: Filipe Machado

Compositing: Shane O’Hara, Ben Rohel

2D Animation Lead: Alex Perry

2D Animation: Sean Merk, Melissa Miyamoto-Mills, Nicole DiLeo, Gilles Desmadrille, Johan Eriksson, Vero Gomez

Editor: Cameron Kelly, Peter Brandi

Photo Retoucher: Rachel Kissel

Colorist: Elliott Powell

Director: Liron Ashkenazi, Emily Simms

Line Producer: Trish Rigby

Director of Photography: Cristina Dunlap

Photography: Aileen Son, David Baum

Production Designer: Monika Dovnar


Music + Sound Design: Crystal Creative LLC

Creative Producers: Tommy Phelan, Chad North

Composers: Gray Hawken (Dracula), Bad Snacks (Snow White) 


Mix: Lime LLC

Executive Producer: Susie Boyajan

Audio Mixer: Matt Miller

Audio Assistant: Ian Connie

Genres: Comedy, People, Storytelling, Dialogue

BUCK USA, Mon, 12 Jul 2021 14:20:05 GMT