Creative in association withGear Seven

Snoop Dogg Gets Delivery Like a G in Just Eat's Latest Campaign

Advertising Agency
London, UK
Artist provides super-slick hip hop beat for McCann London and director Francois Rousselet's new spot

Just Eat has launched its next chapter of the global brand platform, 'Did Somebody Say Just Eat' – and this time, Snoop Dogg’s taken over. Created by McCann London with social strategy and creative managed by BYTE London, the global campaign continues to deliver joy whilst reminding the public that Just Eat isn’t just for the traditional weekend takeaway treat, but for all food delivery occasions.

Susan O’Brien, chief marketing officer at Just Eat commented: “We know our original ‘Did Somebody Say Just Eat’ jingle is a bit of an opinion-divider and it led to many a conversation, or sing-a-long, as people enjoyed their favourite takeaway. As much as we love it, what better way to step things up a notch than to get the help of a global legend? Snoop answered our call and created a version of the song that got us all smiling.

“Snoop’s remix allows us to connect with a younger consumer demographic, while also providing a bit of fun for our existing customers and fans of the original track. We love that he’s taken something synonymous with the Just Eat brand and made it personal to him.

“At a time when we could all do with a little joy in our lives, we hope the refresh will get people bopping in their living rooms and rapping along with Snoop.”

Directed by Francois Rousselet through Riff Raff Films and CRAFT London, and shot on location and in Snoop Dogg’s Compound in LA, the TV advert sees Snoop Dogg deciding he’s had enough of hearing everyone’s favourite love-to-hate jingle; if it’s going to be on TV, it’s got to be his version. The jingle is instantly ‘Snoopified’ into a super-slick hip hop beat as the artist, and his entourage, rap about his favourite food ordering moments from Just Eat.

Rob Doubal and Laurence Thomson, chief creative officers at McCann London said: “Just Eat has been an incredible partner over the last few months, showing themselves to fully understand the role they play in people’s lives. Both in terms of reaching out to protect their partners, and endeavouring to continue to deliver joy to peoples’ homes. We’re proud to have helped deliver a great global campaign, adapted for markets all round the world in every media channel at times like these. Thank you to Francois and the team at Riff Raff, and Snoop himself, whose work will, I’m sure, bring some much-needed joy to homes around the world at a much-needed time.”

Work from McCann London
Gold not Old