Snoop Dogg Gets Delivery Like a G in Just Eat's Latest Campaign

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Artist provides super-slick hip hop beat for McCann London and director Francois Rousselet's new spot
Snoop Dogg Gets Delivery Like a G in Just Eat's Latest Campaign

Just Eat has launched its next chapter of the global brand platform, 'Did Somebody Say Just Eat' – and this time, Snoop Dogg’s taken over. Created by McCann London with social strategy and creative managed by BYTE London, the global campaign continues to deliver joy whilst reminding the public that Just Eat isn’t just for the traditional weekend takeaway treat, but for all food delivery occasions.

Susan O’Brien, chief marketing officer at Just Eat commented: “We know our original ‘Did Somebody Say Just Eat’ jingle is a bit of an opinion-divider and it led to many a conversation, or sing-a-long, as people enjoyed their favourite takeaway. As much as we love it, what better way to step things up a notch than to get the help of a global legend? Snoop answered our call and created a version of the song that got us all smiling.

“Snoop’s remix allows us to connect with a younger consumer demographic, while also providing a bit of fun for our existing customers and fans of the original track. We love that he’s taken something synonymous with the Just Eat brand and made it personal to him.

“At a time when we could all do with a little joy in our lives, we hope the refresh will get people bopping in their living rooms and rapping along with Snoop.”

Directed by Francois Rousselet through Riff Raff Films and CRAFT London, and shot on location and in Snoop Dogg’s Compound in LA, the TV advert sees Snoop Dogg deciding he’s had enough of hearing everyone’s favourite love-to-hate jingle; if it’s going to be on TV, it’s got to be his version. The jingle is instantly ‘Snoopified’ into a super-slick hip hop beat as the artist, and his entourage, rap about his favourite food ordering moments from Just Eat.

Rob Doubal and Laurence Thomson, chief creative officers at McCann London said: “Just Eat has been an incredible partner over the last few months, showing themselves to fully understand the role they play in people’s lives. Both in terms of reaching out to protect their partners, and endeavouring to continue to deliver joy to peoples’ homes. We’re proud to have helped deliver a great global campaign, adapted for markets all round the world in every media channel at times like these. Thank you to Francois and the team at Riff Raff, and Snoop himself, whose work will, I’m sure, bring some much-needed joy to homes around the world at a much-needed time.”

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Advertiser

Advertiser: Just Eat

Chief Marketing Officer: Susan O’Brien

Global Head of Brand: Stuart Eaton

Global Head of Design: Colin Chan

Global Content Manager: Niall Barrow

Global Lead Copywriter: Phil Dudman

Creative Agency

Creative Agency: McCann London

Chief Creative Officer: Laurence Thomson & Rob Doubal

Chief Strategy Officer: Theo Izzard-Brown

Creative Directors: Rob Webster & Alexei Berwitz

Senior Creatives: James Crosby & William Cottam

Managing Partner: Tommy Smith

Account Manager: Joely Buxton-Smith

Senior Project Manager: Chloe Lockett

Planning Partner: Jonathon Brown

Senior Planner: Emily Ellis

Junior Planner: Ipek Erel

Lisa Carrana: Head of Design

Mark Fraser: Senior Designer

Vicky Kowchoski: Senior Designer

Production

Production: Craft London

Chief Production Officer: Sergio Lopez

Head of Integrated Production: Sophie Chapman-Andrews

Executive Producer: Amos Usiskin

Senior Producer: Gabrielle Flanagan

Producer: Jacob Gardner

Senior Client Manager: Vanessa Mokrab

Implementation Manager: Marta Lopez

Business Affairs Lead: Molly Strasser

Music Supervisor: Chris Graves

Audio Mixer: Giselle Hall

Editor: Douglas Flockhart

Animation/VFX: Kasia Nalewajka

Production: Riff Raff Films

Director: Francois Rousselet

Executive Producer: Matthew Fone

Executive Producer: Natalie Arnett

Producer: Cathy Hood

Producer USA: Jay Wintringer

Production Supervisor: Ben Oswald

Assit Production Supervisor: Joey Mendez

Assistant Director: Francois Caillaud

Casting: Sonnenberg Casting

DOP: Xiaolong "X” Liu

Production Designer: Jeffrey Higinbotham

Art Director: Mike Martella

Art Coordinator: Laura DeRosa

Prop master: Sebastian Ize

Costume designer (Snoop): Talia Coles

Costume designer (Talent): Liz Botes

Choreographer: Fatima Robinson

Editor: Amanda James at Final Cut

Marketing Technology Agency

Marketing Technology Agency: BYTE London

Creative Director: Louis Persent

Lead Creative Planner: George Wheeler

Senior Lead Art Director and Designer: Oded Shein

Account Planner: Alex Duns

Production
Post Production

Post Production: MPC

VFX Lead: Alex Lovejoy

Post Producer: Ryan Hancocks

Telecine OP: Jean-Clement Soret

Music

Music: String & Tins

Production Manager: Eimear Gorey

Sound Designer & Composer: Adam Smyth

Genres: Music performance, Comedy

Categories: Retail and Restaurants , Food delivery platform

McCann London, 2 months ago