senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

SNL's Cecily Strong Pours It on Thick for Prego Italian Sauces

25/08/2020
Advertising Agency
Chicago, USA
4.8k
Share
Together with Leo Burnett Chicago and Caviar, the new ads for the sauce brand rolled out on Monday 24th August

Cecily Strong of Saturday Night Live is the new face of Prego Italian Sauces. With her fun, engaging and ‘over the top’ personality brings the new advertising mantra to life - 'Pour it on Thick', dreamed up by Leo Burnett.

When it comes to pulling off a great dinner, whether you’ve only got minutes to spare, or a table of picky eaters – not any old sauce will do. Only thick delicious Prego pleases every time, which means every time you ladle on Prego, you’re 'Pouring it on Thick'.

“Most people believe all jarred spaghetti sauce is the same. It’s not. Prego is incredibly thick. Kinda like if you stewed fresh tomatoes and made sauce at home.” said Natalie Taylor, SVP creative director/copy at Leo Burnett. “When the idea of someone celebrating Prego’s thickness by 'Pouring it On Thick' came about, we knew Cecily Strong would be the perfect person to bring it to life. She is so over-the-top in the best, most fun way.”

“Oz, Cecily and the killer production team/crew, made shooting during times of Covid not only easy, but fun. Cecily’s energy on set had everyone – many attending via Zoom – smiling and laughing all day", Taylor continued. "The only real down side to the remote shoot was that our own pantries served as craft service and, speaking for mine anyway, it was incredibly underwhelming.”

The spots were filmed in Covid-19 times, completely virtual. Ads rolled out on Monday 24th August. 


Agency / Creative
Production
Post Production / VFX
Music / Sound
SIGN UP FOR OUR NEWSLETTER
Companies
Work from Leo Burnett Chicago
Win the Holidays
ALDI
28/10/2024
42
0
21
0
Pretzelface
Snyder’s of Hanover
08/10/2024
33
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0