Antidote has created a series of idents for Mazda that celebrate its Film4 sponsorship.
We see lovely little moments that we all recall from days out in the car. Whether it’s everyone singing along to the family favourites or seeing the kids drawing on the misty windows, these idents are dedicated to the delight found in everyone coming together. Mazda’s new campaign films were shot in the Scottish Highlands and 20 different versions have been made for the flagship 9pm film slot on Film4.
There are also three 20-second edits, which will run on 4OD, Channel 4’s video-on-demand service.