Tue, 03 Nov 2015 12:48:05 GMT
SNK Music worked closely with Brett Foraker at RSA, Matt Westrup at Joyrider, the Golley Slater Cardiff's creative directors David Abbott and Paul Williams and Amanda Lowit at The TV Production Office to craft the music and sound design for the 'Mitsubishi Motors in the UK'. The 30 second TV commercial is for the New PHEV and Mitsubishi's sponsorship of C4 Documentaries which air from October 19th.
The Mitsubishi Outlander PHEV was the world’s first 4WD Plug-in Hybrid SUV that produced a remarkable 148mpg and became the UK’s number one selling hybrid vehicle. The new 2016 Mitsubishi Outlander PHEV not only has even more impressive numbers at its heart, but has undergone a complete redesign with stunning exterior styling and a premium interior finish.
In short, the new 2016 Mitsubishi Outlander PHEV meant that on all levels ‘Numbers never looked this good’.
Rob Baker, one of SNK’s top engineers, sculpted the creative sound design for the 30 second TV commercial. It was key that there was a clear definition between the various environments, whilst maintaining the stylistic flow throughout the spot. Rob explains “the sound design and bespoke music have a real interplay and work together to form a really full-textured soundbed, we wanted the contemporary soundtrack to feel like one really coherent piece that underpinned the beautiful visuals”.
Mike Leeson, Managing Director of Advertising at Golley Slater says, "The team at Golley Slater is excited to have delivered another stunning piece of creative for Mitsubishi Motors in the UK. Our Numbers campaign will help maintain its position as the UK's leading plug-in hybrid car brand and, for the third consecutive year, the UK's fastest growing mainstream car brand”.
Amanda Lowit, MD/Senior TV Producer of The TV Production Office commented: "You only have one chance to craft a piece of work the agency and client can be proud of so as a producer, its important to surround yourself with people you trust to craft each part of the process to the best possible quality.
"SNK Music/sound studios are the most trusted of all - they always hit the brief with cost effective stand out music and sound design which is always creatively delivered against the brief.
"Seb, Sam and their team always go way beyond the call of duty and work closely with the director and the agency to ensure "stand out" music/sound design, hence why they are an award winning company in their field. The fact they are both a music company and sound studio definitely aids the cohesion for the best final audio mix”
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Composer: Seb Juviler, Ben Siegal, Rob Baker
Producer: Sam Dillon
Sound Design: Seb Juviler
Sound Mix: Seb Juviler
Director: Brett Foraker
Producer: Ben Porter
Production Company: RSA Films
Post Production Company: Smoke & Mirrors
Creative Agency: Golley Slater Cardiff
TV Producer: Amanda Lowit
Advertiser: Mitsubishi Motors
Brand: Mitsubishi Motors
Brand Communications Manager: Kate Woodard
Genres: Music & Sound Design
Categories: Automotive, CarsSNK Studios, Tue, 03 Nov 2015 12:48:05 GMT