Snickers 'You're Not You When You're Hungry'

Following the successful ‘You’re Not You When You’re Hungry’ UK campaign launch last year, AMV BBDO have created two exciting new ideas for Snickers.

 
These campaigns aim to get people to not only relate to our universal insight of hunger making people ‘off their game’, but interact with it at key hunger moments.
 
Foosball

View ‘Foosball’ here.

The agency created a new type of foosball, Snickers Foosball, because ‘You’re Not You When You’re Hungry.  We took over all the foosball tables in London’s most popular foosball bar, Bar Kick in Shoreditch.  We replaced the regular figurines with their hungry alter egos.  Each of our figurines was designed with a flaw that encapsulated a hunger trait and made them completely useless in play. We created Old Granny; a frail character that couldn’t kick the ball because she was made of rubber, Cry Baby; a little girl that was too short to reach the ball and Drama Queen; a ballerina who’s legs spun in contact with the ball. 

Google

View ‘Google’ here.

To build on the digital success of our campaign activation in Twitter last year, they came up with a new way to tell the story in the digital space in an interesting and innovative way. We worked with Google technology to bid on misspellings of the most commonly searched terms. Each time someone misspelt a word they were given a tailored message to “Grab yourself a Snikkers” as “Yu cant spel properlie wen hungrie.”  Without seeding, it reached over 500,000 people within three days of launch.
http://www.snikkersgoogel.com/ 

Credits

Client:    Mars
Brand:    Snickers
Client name & job title:    Matt Boulter, Snickers Brand Director

Snickers 'Google'

Creative Agency:    AMV BBDO
Creative Directors:    Alex Grieve & Adrian Rossi 
Copywriter:    Rich McGrann
Art Director:    Andy Clough
Agency Planner:    Amy Witter
Agency Account Man:    Katy Davis, Dhane Scotti, Chloe Harding
TV Producer:    Robbie Kilgour
Digital Producer:    Steve Bond 
Media Agency:    Mediacom
Media Planner:    Lucy Mitchell
Digital Production Company:    Media Monks 
Post-production Company:    AMV LAB
Audio Post-production:    AMV LAB
Digital Design Company:    AMV LAB

Snickers 'Foosball'

Creative Agency:    AMV BBDO
Creative Directors:    Alex Grieve & Adrian Rossi 
Copywriter:    Michael Hughes 
Art Director:    Dalatando Almeida
Agency Planner:    Amy Witter
Agency Account Man:    Katy Davis, Dhane Scotti, Chloe Harding
TV Producer:    Kat Maidment, Jess Maleno 
Production Company:    Pretzel 
Director:    Dean Moore
Production Co. Producer:    Sam LeGassick
Post-production Company:    AMV LAB
Audio Post-production:    AMV LAB