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Snickers Super Bowl Hole is Fixing the World

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Following up from its Super Bowl spot from BBDO New York, Snickers shows how absurd problems are starting to be fixed

Snickers Super Bowl Hole is Fixing the World

The world’s a better place when satisfied. So today, SNICKERS released a series of follow-up TV and radio ads to the brand’s Super Bowl commercial (‘SNICKERS Fixes the World’).

Both films and radio – created by BBDO New York and AMV BBDO – showcase some of the absurd problems the ‘SNICKERS Hole’ may have fixed.

And obviously, the ‘SNICKERS Hole’ worked for Kansas City!

To celebrate and take credit for the 'satisfaction' Chiefs fans are feeling after last night’s win, SNICKERS placed the attached print ad in today’s edition of the KC Star.

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VP of Marketing: Tanya Berman

Brand Director, SNICKERS Brand: Josh Olken

Sr. Brand Manager, SNICKERS Brand: Martin Terwilliger

Head of Social Media and Digital Content at the Hive: Michael Italia

Head of Social Creative at the Hive: Seth Dager

Social Media Strategist at the Hive: Betsy Magilnick

Global VP, Chocolate Category BU: Rankin Carroll

Global Brand Director, SNICKERS/ Bars: Dale Green


Creative Agency: BBDO New York & AMV BBDO

Chief Creative Officer - BBDO Worldwide: David Lubars

Chief Creative Officer - BBDO New York: Greg Hahn

Chief Creative Officer - AMV BBDO: Alex Grieve

Creative Director - BBDO New York: Scott Mahoney

Creative Director - BBDO New York: Dan Oliva

Art Director - AMV BBDO: Alan Wilson

Writer - AMV BBDO: Diccon Driver

Creative Director - AMV BBDO: Charlotte Adorjan

Creative Director - AMV BBDO: Matt Swinburne

Executive Creative Director - BBDO New York: Gianfranco Arena

Executive Creative Director - BBDO New York: Peter Kain

Copywriter - BBDO New York: Larissa Magera

Art Director - BBDO New York: Morgan Hoff

EVP, Director of Integrated Production - BBDO New York: David Rolfe

EVP, Group Executive Producer - BBDO New York: Amy Wertheimer

Associate Producer - BBDO New York: Sarah Knowlton

Music Producer - BBDO New York: Julia Millison

Music Producer - BBDO New York: Melissa Chester

Business Manager - BBDO New York: Paul Cisco

CEO & President, BBDO New York: Kirsten Flanik

EVP, Global Business Leader, Mars - BBDO New York: Susannah Keller

Vice President, Global Business Lead - BBDO: Julien Lemoine

EVP, Senior Account Director - BBDO New York: Lisa Piliguian

VP, Account Director – BBDO New York: Tani Corbacho

Account Manager - BBDO New York: Elizabeth O’Connor

Account Executive - BBDO New York: Jacob Plastina

Client Partner - AMV BBDO: Richard Moloney

Senior Account Director - AMV BBDO: Luke Slater

Board Account Director - AMV BBDO: Philippa Field

Chief Marketing Officer - BBDO Worldwide: Crystal Rix

SVP, Group Director, Behavioral Planning. - BBDO New York: Annemarie Norris

Group Planning Director - BBDO New York: Christina Stoddard

Comms Planning Director - BBDO New York: Brain Byrdon

Strategy Director AMV – BBDO: Nicola Willison


Talent Agency: The Marketing Arm

Celebrity Talent Acquisitions: Brad Sheehan


Production Company: MJZ

Director: Tom Kuntz

President: David Zander

Senior Executive Producer: Eriks Krumins

Producer: Emily Skinner

Director of Photography: Linus Sandgren

Production Designer: Brock Houghton


Editorial: Mackenzie Cutler

Editor: Gavin Cutler

Editor: Pamela Petruski

Assistant Editor: Megan Heard

Executive Producer: Gina Pagano


Mix: Heard City

Mixer: Keith Reynaud


Colour: Company 3

Colourist: Tim Masick


VFX: The Mill

Creative Director: Phil Crowe

Executive Producer: Anastasia Von Rahl

Producer: Melanie Roy

Coordinator: Bret Aros

3D Lead: Dan Warom

2D Lead: Tim Crabtree

Assistant: Kai Tsai

Assistant: Remedy Huynh


Music: We Are Walker

Senior Executive Producer: Sara Matarazzo

Executive Producer: Abbey Hendrix

Producer: Julianne Wilson

Engineer: Christopher Keyes


Radio Production Company: Sticky Audio Labs

Audio Engineer: Dave Rivera

Radio Director: Doug Stoley


Print Studio: EG+

Project Producer: Donna Mendieta

Retoucher: Steve Lakeman


Public Relations Agency: Weber Shandwick

Executive Vice President, Solutions Architect: Jerry Gleason

Vice President, Client Experience: Gabby Saggers

Genres: Comedy, People, Dialogue

Categories: Food, Confectionery

BBDO New York, Tue, 04 Feb 2020 11:21:14 GMT