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Snickers Signs Toronto Raptor Cory Joseph for Canadian Instalment of ‘You’re Not You’

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The latest Snickers spot from BBDO Toronto directed by Ben/Dave of Partners Film

Snickers Signs Toronto Raptor Cory Joseph for Canadian Instalment of ‘You’re Not You’
Extending its global “You’re Not You When You’re Hungry” campaign to Canadian basketball fans, Snickers has teamed up with Toronto Raptors point-guard, Cory Joseph. 
Following its history of sports partnerships globally, the agreement is part of a larger partnership between Snickers and MLSE, which made Snickers the Official Chocolate of the Toronto Raptors at the beginning of the 2016 season.

Snickers, a brand known for its celebrity transformations, uses Joseph to remind fans of the importance of not being hungry while watching the game with friends.

The spot, created by BBDO Toronto, includes 30-second version with a :15 cut-down was developed to run during games on broadcast and online. The partnership also marks the first time an original, English speaking TVC for the brand was developed in Canada.
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Client

Advertiser: Snickers

Post Production / VFX

Post Production Company: Alter Ego

Creative Agency

Agency Production: Beatrice Bodogh

Creative Agency: BBDO Toronto

Executive Creative Director: Todd Mackie, Denise Rossetto

Senior Art Director: Mike Schonberger


Senior Copywriter: Matt Hubbard

Production Company

Director: Ben/Dave

DOP: Mikhail Petrenko

Executive Producers: Gigi Realini

Producer: Kellyann Murphy

Production Company: Partners Film

Music

Music Production: Ricochet Audio

Sound Production: Mike Rosnick

Offline

Edit Company: Saints

Editor: Robin Haman

Online Editor: Eric Perrella

lbbonline.com, Thu, 30 Mar 2017 16:08:40 GMT