BBDO New York has debuted new advertisements for Snickers Peanut Butter Squared. Called “Sample Lady”, the commercial continues the theme “if you like peanut butter and chocolate, you’ll love peanut butter and snickers,” which helped launch the brand last year. The spot has released both on and offline versions.
The spots are directed by Biscuit Filmworks' Tim Godsall and edited by Geoff Hounsell, Arcade Edit.
Titles: "Sample Lady", "Sample Lady" Exclusive Online Edit"
Agency: BBDO New York
Chief Creative Officer: David Lubars
Senior Creative Directors: Peter Kain, Gianfranco Area
Producer: Amy Wertheimer
Copywriter: Peter Kain
Art Director: Gianfranco Area
Production Company: Biscuit Filmworks
Director: Tim Godsall
Director of Photography: Bryan Newman
Editorial: Arcade Edit
Editor: Geoff Hounsell
Visual Effects: MPC