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Snickers Releases Its Brady Bunch Super Bowl Spot. But Who Is That Playing Jan?

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Editors’ Choice: BBDO New York spot features Danny Trejo throwing a tantrum and a very special guest

Snickers Releases Its Brady Bunch Super Bowl Spot. But Who Is That Playing Jan?

The fans spoke… and Snickers listened.

For the first time in brand history, Snickers is releasing its full Super Bowl commercial before the big game. The decision comes after giving consumers the power to help reveal the full 30-second spot by reaching 2.5M social media engagements before kick off. 

Created by BBDO New York, the spot features a very hungry Marsha Brady, portrayed by movie star Danny Trejo, throwing an uncharacteristic tantrum until given a SNICKERS by her parents. Marsha returns back to everyone’s favourite girl next door, while fans experience another enjoyable moment with surprise actor Steve Buscemi playing Jan.


Earlier this month, Snickers released a brief teaser for the commercial and announced that if fans generated 2.5 million engagements via social media the brand would release the full spot early – and they came through. Fans can now watch the full commercial on the official Snickers YouTube page, as well as during the first quarter of Super Bowl XLIX on Sunday, February 1, on NBC.


“We’ve learned that Super Bowl season extends well beyond the game, which is why we gave the keys to our fans to unlock the commercial early,” said Allison Miazga-Bedrick, Director, SNICKERS® Brand. 

“Since we released a teaser of the commercial on January 21, millions of consumers have rallied and requested to see the full spot. It’s even more proof of the power of our brand and this campaign.”

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Client

Brand: Snickers

Post Production / VFX

Colourist: Fergus McCall

Compositor: Nathan Kane

Creative Director: Ben Smith

Executive Producer: Verity Kneale

Post Production Company: Ben Smith

Producer: Carl Walters

VFX Supervisor: Nick Tanner

Creative Agency

Account Executive: Jocelyn Choi

Chief Creative Officer: David Lubars (Worldwide), Greg Hahn (NY)

Creative Agency: BBDO New York

Executive Creative Director: Gianfranco Arena, Peter Kain

Executive Producer: Amy Wertheimer

Group Account Directors: Susannah Keller

Managing Director: Kirsten Flanik

Planner: Alaina Crystal

Production Company

Director: Jim Jenkins

DOP: Trent Opaloch

Executive Producer: Ralph Laucella, Marc Grill

Production Company: O Positive

Music

Audio Post Production: Sound Lounge

Music Supervision: Q Department

Offline

Edit Assistant: Healy Snow

Edit Company: Arcade

Editor: Geoff Hounsell

Producer: Kirsten Thon-Webb

Genres: Comedy, People

Categories: Food, Confectionery

BBDO New York, Thu, 29 Jan 2015 15:18:37 GMT