Snickers Looks Back & Asks 'Why?' in Bite-Sized Ads

Mars has just launched a new television campaign in support of its Bites Portfolio. The first two spots in the campaign break this quarter and feature Snickers Bites—a bite-sized version of the brand’s popular candy bar that hit shelves last year.

The commercials carry a new theme, “your favourite bars, bite-sized,” and beg the question, “Why didn’t we think of these years ago?”. The two :30 spots take us back in time to discover how the brilliant idea to create Bites could have been overlooked.

Work was done with creative agency partner BBDO New York.