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SNICKERS – ‘Don't Vote Hungry’

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Chocolate brand gives its election advice

SNICKERS – ‘Don't Vote Hungry’

 

SNICKERS and BBDO New York have launched an election-season adaptation of the brand’s ‘You're Not You When You're Hungry’ campaign. The idea, ‘Don't Vote Hungry’, urges consumers to eat a SNICKERS before voting to avoid confusion come election day. 
 
The work will appear in print, outdoor media, social media and on bumper stickers. SNICKERS samples will be distributed in Iowa, a key swing state in this year’s election, to help voters not vote hungry.
 
Credits
 
Agency: BBDO New York
Client: MARS, SNICKERS
 
Chief Creative Officer: David Lubars
Senior Creative Director: Gianfranco Arena
Senior Creative Director: Peter Kain
Associate Creative Director/Art Director: Jon Kubik
Associate Creative Director/Art Director: Rich Perusi
Associate Creative Director/Copywriter: Adam Noel
Associate Creative Director/Copywriter: Jaime Schwarz
                                                                                   
Retoucher: Steve Lakeman
Retoucher: Dennis Novak
 
Project Manager: Al Hajduk
Print Producer: Rick Jones
Print Producer: Tony Russo
 
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BBDO New York, Tue, 06 Nov 2012 10:05:41 GMT