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Snickers ‘Coach’ with Robin Williams

Creative 2.4k Add to collection

BBDO New York introduce next stage of ‘You’re Not You When You’re Hungry’

Snickers ‘Coach’ with Robin Williams

 

This week, SNICKERS launched the newest spot in its “You’re Not You When You’re Hungry” campaign.  The spot features a hyperkinetic Robin Williams as an out-of-place football coach who is acting loopy and shouting crazy, unintelligible direction - mostly because he’s hungry.
 
 
Upon eating a SNICKERS, Robin transforms back into the real head coach. The story ends with a cameo by comedian Bobcat Goldthwait as a hungry cheerleader.
 
The ad debuted on Sunday during the broadcast of the SAG awards.
 
Credits
 
Agency: BBDO New York
Client: Mars/Snickers
Title: “Coach”
 
Chief Creative Officer: David Lubars
Senior Creative Director: Peter Kain
Senior Creative Director: Gianfranco Arena      
Associate Creative Director/Art Director: Jon Kubik
Associate Creative Director/Copywriter: Adam Noel
Executive Producer: Amy Wertheimer
 
Managing Director: Kirsten Flanik
Senior Account Director: Kathryn Brown
Account Director: Justin Zerrenner
Account Manager: Price Manford
 
Production Company: MJZ
Director: Craig Gillespie
 
Editing Company: MacKenzie Cutler
Editor: Ian MacKenzie
 
Mixer: Tom Jucarone
Colorist: Tim Masick
 
Visual Effects: Eight VFX       

 

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BBDO New York, Tue, 29 Jan 2013 09:20:35 GMT