This week, SNICKERS launched the newest spot in its “You’re Not You When You’re Hungry” campaign. The spot features a hyperkinetic Robin Williams as an out-of-place football coach who is acting loopy and shouting crazy, unintelligible direction - mostly because he’s hungry.
Upon eating a SNICKERS, Robin transforms back into the real head coach. The story ends with a cameo by comedian Bobcat Goldthwait as a hungry cheerleader.
The ad debuted on Sunday during the broadcast of the SAG awards.
Agency: BBDO New York
Chief Creative Officer: David Lubars
Senior Creative Director: Peter Kain
Senior Creative Director: Gianfranco Arena
Associate Creative Director/Art Director: Jon Kubik
Associate Creative Director/Copywriter: Adam Noel
Executive Producer: Amy Wertheimer
Managing Director: Kirsten Flanik
Senior Account Director: Kathryn Brown
Account Director: Justin Zerrenner
Account Manager: Price Manford
Production Company: MJZ
Director: Craig Gillespie
Editing Company: MacKenzie Cutler
Editor: Ian MacKenzie
Mixer: Tom Jucarone
Colorist: Tim Masick
Visual Effects: Eight VFX