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Snickers Captures the Misadventures of Life After Lockdown

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BBDO New york launched the 'First Visitors' campaign highlighting life in the new normal
Snickers Captures the Misadventures of Life After Lockdown

Today, SNICKERS launched a new ad timed perfectly to provide some levity in today’s ‘new normal.’ In a world where virtual socialising has become far more common than seeing friends in real life, in this spot, titled ‘First Visitors,’ Snickers imagines the misadventures that might occur when folks start welcoming friends back into their homes. 

The spot ends with the line ‘Maybe You Just Need A Snickers.’ The idea remains true to the brand’s long-running campaign depicting people who aren’t acting like themselves and need a Snickers. The work was created with longtime creative agency partner, BBDO NY and will run on TV and online through the end of the year.

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Client: SNICKERS® 

Global VP, Chocolate Category BU: Rankin Carroll

Global Brand Director, Snickers/Bars: Dale Green

Brand Director: Josh Olken

Sr. Associate Brand Manager: Jess Donato

Brand Manager: Rosemary Nocito 


Creative Agency: BBDO New YorkChief Creative Officer

Creative Director: Scott Mahoney

Creative Director: Dan Oliva

Executive Creative Director: Gianfranco Arena

Executive Creative Director: Peter Kain

EVP, Group Executive Producer: Amy Wertheimer

Associate Producer: Star Wingate-Bey

Business Manager: Adele Solomon

CEO & President: Kirsten Flanik

EVP, Global Business Leader, Mars: Susannah Keller

EVP, Senior Director: Lisa Piliguian

Account Director: Lindsey Mawhee

Account Manager: Elizabeth O'Connor

Account Executive: Jacob Plastina

SVP, Project Management Director: Mark Lester

Chief Marketing Officer: Crystal Rix

SVP, Group Director, Behavioral Planning: Annemarie Norris

Group Planning Director: Christina Stoddard

Comms Planning Director: Brian Brydon

Senior Brand Planner: Molly Gasch


Production Company: O Positive

Director: Jess Coulter

Executive Producer: Ralph Laucella 

Executive Producer: Marc Grill

Producer: Devon Clark

Director of Photography: Brian Lannin


Editorial/VFX: Mackenzie Cutler

Editor: Mike Leuis

Assistant Editor: Franklin Ponce

Producer: Gina Pagano

Mixer: Sam Shaffer


Colour: Company3

Colourist: Tim Masick

Genres: Comedy, People, Dialogue

Categories: Food, Confectionery

BBDO New York, Tue, 11 Aug 2020 10:28:16 GMT