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Snickers Brazil Picks Day of Biggest ‘Football’ Game to Question the Sport’s Name

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During the Super Bowl, a campaign from AlmapBBDO sparked a lively debate on social media and TV programs about which sport should really be called football

Snickers Brazil Picks Day of Biggest ‘Football’ Game to Question the Sport’s Name

Snickers Brazil sparked a lively debate about the meanings of the word “football” during the most important match in the United States’ national football championship – for which, it should be said, Brazilians are the second-largest audience outside the U.S. The spot also spoke to fans, reinforcing the global concept “You’re not you when you’re hungry.”
It all started when the hashtag #FutebolSQN [“It’s not soccer”] was launched in the land of soccer, Brazil, and led to the following question: why use the word “football” for a sport that’s played with your hands, and not with your feet [“foot”], and which uses an oval object instead of a round one [“ball”]? It started sweeping across social media on the day of the hotly awaited match. Like most of the countries around the world, Brazilians also call soccer football [“futebol”].

The topic got heated as influencers and sports celebrities like Ronaldo Nazário chipped in their two cents. The hashtag soon spread across the internet and hit Brazil’s Trending Topics and was even observed and commented on by local sports programs.

The stunt was finally revealed during the commercial breaks of the game, aired on ESPN Brasil, with sketches featuring comedian Mauricio Meirelles. To follow Snickers’ global stance that “You’re not you when you’re hungry,” the only reasonable explanation for the name can be hunger-induced confusion! The agency behind the campaign is AlmapBBDO.

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Composer: Hilton Raw

Mix: Equipe Raw Audio

Post Production / VFX

Post Production Company: Eduardo Coelho

Media Agency

Media Planners: Daniel Luiz Duarte Ribeiro, Thabata Hidalgo, Marina Leitão, Pedro Giani

Production Company

Production Company: Companhia de Cinema

Director: Thiago Vieira

DOP: Otavio Pupo

Executive Producer: Maria João Calheiros

Producer: Marquinhos Monteiro, Zeca Sadeck


Sound Company: RAW AUDIO


Advertiser: Mars

Brand: Snickers

Clients: Brian Kleiman, Rodrigo Alfieri, Fernanda Berti, Agatha Araujo

Creative Agency

Creative Agency: AlmapBBDO

Chief Creative Officer: Luiz Sanches

Executive Creative Director: Andre Gola, Pernil, Bruno Prosperi, Chester, Keka, Marcelo Nogueira

Creatives: Fernando Duarte Silva, Henrique Del Lama

Producer: Vera Jacinto, Diego Villas Bôas e Daniella Manunta

Planner: João Gabriel Fernandes, David Gross, Julia Prais, Leonardo Pereira

Account Executive: Adriana Monteiro

Graphics: Jose Roberto, Marcos Souza, Anderson Teixeira

Legal Counsel: Augusto Fortuna, Giovanna Martins, Kalyne Rabelo

Account Service: Camilla Massari, Flávia Fusco, Fernanda Portugal, Debora Bock

Chief Strategy Officer: Cintia Gonçalves

Digital Producer: Rodrigo Falcão, Marcelo Venceslau, Beatriz Jannini, Guilherme Salgado

Content Director: Chris Mello

Genres: People, Comedy

Categories: Food, Confectionery, Mon, 04 Feb 2019 16:18:06 GMT