Hobby home page
Five By Five
jw collective
Contemplative Reptile
Please Select
  • International Edition
  • Canadian Edition
  • UK Edition
  • USA Edition
  • German Edition
  • Irish Edition
  • Ukrainian Edition
  • Indian Edition
  • Spanish edition
  • Polish edition

Snickers Are Not Themselves When They're Hungry in Latest Campaign

Creative 561 Add to collection
CLM BBDO and Snickers partnered to fool customers with Bounty's in Snickers packaging
Snickers Are Not Themselves When They're Hungry in Latest Campaign
For the last 10 years, Snickers' (a brand of Mars Wrigley group) baseline campaign has been ‘you are not you when you're hungry’. But now, in collaboration with CLM BBDO agency, the brand goes to the extreme and imagines what would happen if its team members too were not themselves on starvation.

A few days ago, the brand deliberately put Bounty bars inside Snickers packaging. Immediately the story spread around on Twitter with the hashtag #Snickersgate. The allergens are the same for these two products, so the brand has not exposed its consumers to any risks.

Very soon #Snickersgate got to the top trend on twitter. Snickers lets the story go around for 24 hours before revealing the hoax in an ad signed ‘We're not us when we're hungry’. 

Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: People, Dialogue

Categories: Food, Confectionery

CLM BBDO, Mon, 25 Nov 2019 17:45:00 GMT