Snickers and Skittles Team Up With Coach Herm Edwards for Super Bowl 'Almost Game-Time Show'

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The campaign from Integer was developed exclusively with Wal*Mart
Snickers and Skittles Team Up With Coach Herm Edwards for Super Bowl 'Almost Game-Time Show'

What do you do to get ready for the Big Game? Snickers and Skittles want to know.

The Official Sponsors of Super Bowl LI have teamed up with legendary coach and ESPN analyst Herm Edwards for the Almost Game-Time Show – the Super Bowl pre-game show where fans are the stars.

The campaign, which was developed exclusively with Wal*Mart, kicks off with a launch video featuring Herm inspiring fans to “PLAY TO WIN THE GAME.” Bringing his energy and memorable catchphrases (HELLO?!), Herm encourages fans to share video content of their over-the-top pre-game rituals.

You can check out the video below:

Almost Game Time Contest from Consumer Content on Vimeo.

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Creative Agency

Creative Agency: Integer

Genres: People

Categories: Food, Sweet

The Integer Group, 3 years ago