Following its huge success locally, Clemenger
BBDO Melbourne and Snickers' 'Hungerithm' platform is going global, with
plans in place for the digital and retail platform to be rolled out
across US and European markets.
The US has been the first region
to roll-out the platform through a nation-wide partnership with
7-Eleven, rolling out to the convenience chain's network of more than
Hungerithm's launch in the US sees the platform
pick up where it left off, rewarding consumers with cheaper Snickers'
bars the angrier the internet gets, albeit this time, it's leveraging
data from Twitter's larger user base of 69 million monthly active US
Clemenger BBDO Melbourne CEO, Nick Garrett, said the global roll-out of
Hungerithm was a great example of creativity being used in a powerful
way to deliver significant business results.
Says Garrett: "As
creatively powerful as Hungerithm was, the true beauty of it was in the
simple and effective retail integration that enabled the creativity of
the idea to impact sales and truly drive results.
incredibly proud of the team and of the recognition by the global MARS
business and its regional retail partners who have shown immense belief
in the power of our idea and its potential for scale."
The US Hungerithm platform can be viewed at www.hungerithm.com