Sneakerheads Go to the Ends of the Earth for Footlocker's 'Week of Greatness'
Creative 265 Add to collection
BBDO created the 'No Matter What' campaign
Foot Locker today announces this year’s Week of Greatness campaign, ‘No Matter What,’ that features apocalypse-themed content highlighting the commitment within the sneaker community to do whatever it takes to get the latest product – no matter what the circumstances. Foot Locker’s eighth-annual Week of Greatness once again delivers on its promise to offer the most highly anticipated product drops for men, women and kids.
‘No Matter What,’ spotlights a lineup of top-tier talent across sports, entertainment, music and fashion for the full family. Foot Locker features Anuel AA, DaBaby, Anthony Davis, Ryan Destiny, Karol G, Kyle Kuzma, Alex Morgan, Megan Thee Stallion and Juice WRLD, while Kids Foot Locker highlights Young Dylan, Sophia Pippen and Zaza.
Even the world’s greatest athletes, artists and breakout stars understand what it means to get their hands on the latest drops. The featured talent enacts over-the-top scenarios that sneaker enthusiasts face, from unlikely alien encounters, zombie epidemics and meteor storms. ‘No Matter What’ illustrates the universal truths and mutual passions shared amongst the sneaker community.
“The sneaker community is a passionate group that will go to great lengths to secure highly coveted kicks,” said Patrick Walsh, vice president of marketing for Foot Locker, North America. “Week of Greatness is our opportunity to celebrate youth culture and acknowledge their dedication, in a fun and engaging way.”
This 'Week of Greatness', Foot Locker is rolling out a curated collection of sneaker and apparel launches from Nike, Jordan, adidas, PUMA, Converse, Super Heroic, Champion and more. The product assortment is available starting Thursday, November 21st at Foot Locker and Kids Foot Locker, both in-store and online. Visit Foot Locker's Release Calendar and Launch Locator to find more information on drop dates and release procedures.
Foot Locker also prepped a select few in the sneaker community with ‘Sneaker Survival Kits,’ to help sneaker lovers and their shoes make it through the apocalypse. Foot Locker will host a variety of ‘No Matter What’ activation's in its Community Power Stores, including a large buildout in Eastpointe, Mich. featuring a UFO-themed photobooth.
Foot Locker’s 'No Matter What' campaign was created by worldwide agency BBDO. Join the conversation by visiting @footlocker @footlockerwomen and @kidsfootlocker on Twitter, Instagram and Facebook, or visit here for more information.
Client: Foot Locker
Campaign: Week of Greatness 2019 'No Matter What'
Agency: BBDO New York
Chief Creative Officer, BBDO Worldwide: David Lubars
Chief Creative Officer, BBDO New York: Greg Hahn
Executive Creative Director: Danilo Boer
Executive Creative Director: Marcos Kolthar
Associate Creative Director: Martins Zelcs
Associate Creative Director: Bryan Stokely
Copywriter: James Henderson
Art Director: Ellen O’Donnell
Planning Director: Zach Kula
Director of Integrated Production: David Rolfe
Executive Producer: Anthony Curti
Producer: Corie Rosenblatt
Music Producer: Julia Millison
Sr Business Manager: Heather Weissman
Account Director: Janelle Van Wonderen
Account Manager: Raymond Dorcely JR
Account Executive: Jackie Silver
Production Company: Reset Content
Director: Markus Walter
Director of Photography: Jeff Cronenweth
Managing Director: Dave Morrison
Executive Producer: Deannie O’Neil
Executive Producer: Jen Beitler
Head of Production: JP Colombo
Producer: Veronica Madrigal
Editorial: MackCut Editorial
Editor: Gavin Cutler
Asst Editor: Nellie Phillips
Executive Producer: Gina Pagano
Visual Effects: Blacksmith
VFX Supervisor: Tom Bussell
VFX Supervisor: Daniel Morris
Blacksmith Color: Mikey Pehanich
Executive Producer: Charlotte Arnold
Senior Producer: Bindy St. Leger
2D Compositors: Robert Bruce, Yebin Ahn, Selim Yang
3D Generalists: Olivier Varteressian, Tuna Unalan, Vitaliy Burov