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Snapple Puts Its Fans On The Phone

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Bringing the quirky world of the company that makes the Best Stuff on Earth to life

Snapple Puts Its Fans On The Phone

 

Snapple has a lot of devoted fans, and it goes out of its way to please them. So "The Call" shows how that would work in the snappy TV world of Snapple. (The pun was not intended, but I'll let it stand.)
 
To present Snapple’s Lightly Sweetened Teas, we once again teamed up with director Frank Todaro to bring the quirky world of the company that makes the Best Stuff on Earth to life. Similar to the original "Better Stuff" commercial and other spots in the campaign, "The Call" uses the rapid-fire dialogue and swift cuts that have defined the Snapple comedic tone. "The Call" uses multiple split-screens to portray the entire lifecycle of Snapple lightly sweetened teas from a customer's idea to their delivery in store. It also shows how the game of "telephone" can be used for good.
 
 
Credits
 
Chief Creative Officer: Mark Hunter
Associate Creative Director/Art Director: Ryan Hitzel
Associate Creative Director/Copywriter: Ryan Scott
Art Director, “Favorites”: Denison Kusano
Copywriter, “Favorites”: Jason Pickar
Director of Integrated Production: Vic Palumbo
Director of Broadcast Production: Victoria Guenier
Executive Producer: Tricia Hoover
Producer: Eva Ellis
 
Production Company: Moxie Pictures/Los Angeles, CA
Director: Frank Todaro
Director of Photography: Kris Kachikis
Executive Producer: Robert Fernandez
Executive Producer: Lizzie Schwartz
Head of Production: Roger Zorovich
 
Editor: Beast/Los Angeles, CA
Editor(s): Rob Watzke
Assistant Editor(s): Ryan Dahlman
Producer: Joanna Hall
 
Colorist:  Mike Pethel - Company 3/ Santa Monica, CA 
Online Artist:  Claus Hansen - Method/ Santa Monica, CA 
Online Assistant: Cary Welton - Method/ Santa Monica, CA 
Executive Producer: Robert Owens - Method/ Santa Monica, CA 
Producer: Ananda Reavis - Method/ Santa Monica, CA 
 

 

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Categories: Soft Drinks, Fruit Juices

lbbonline.com, Wed, 13 Jun 2012 17:34:02 GMT