Thu, 28 Jun 2018 15:29:35 GMT
SNAP London has launched new creative work for hybrid estate agency Purplebricks, building on the their successful ‘Save yourself from commisery’ campaign.
Previous work has encouraged home-sellers to save themselves from ‘commisery’ – the misery you feel when you’ve spent thousands on commission with traditional estate agents, and got nothing more for your money.
The latest ads continue with the ‘no commission’ proposition, but also confront the mistaken assumption that no commission means a compromise in service.
Recognising that there will always be home-sellers who are predisposed to reject the new and stick with the status quo, the new work dramatizes characters who have dismissed Purplebricks without properly knowing what they offer. Having talked their partners out of using the brand, we see the lengths they will go to when they realise their mistake - buttering up their partners to soften the bad news that they talked them out of a full service without the commission.
The two 40-second TV ads and three 30-second radio ads launch this week.
Ed Hughes, Purplebricks Marketing Director, says: “We know from research that while one person may want to use Purplebricks as their estate agent, there will often be a ’naysayer’ within the family who remains unconvinced that we can do everything for them and still save them thousands. These ads capture how it feels to find out you’ve got us wrong, and reminds people to check us out before dismissing us as too good to be true”.
Jon Boardman, CEO of SNAP London, added: “This new strategic approach is exactly what the business needs to continue its success with a core truth routed at the heart of the work. The ads feature performances that are brilliant, funny and charming with a mix of audiences and situations that people will really connect with.view more - Creative
Genres: People, Comedy
Categories: Retail and Restaurants , Fast foodSnap London, Thu, 28 Jun 2018 15:29:35 GMT