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Snap London's Novibet Campaign Resonates with Life's Competition Lovers

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Snap London take to train station platforms to develop the campaign

Snap London's Novibet Campaign Resonates with Life's Competition Lovers

Some people just love competition. Every part of life is a game, there to play, there to be won.

Whether it’s guessing the number of the next bus, accurately predicting which way the toast will land, or stopping the petrol pump on a round number, everything’s turned into a competition. These people are natural born players. And their instinct to ‘play’ deserves celebrating.  

Snap London’s campaign champions those with the natural instinct to turn any part of life into a bet. These people play at Novibet.

This project was made on a train station platform. Snap London had to direct the train driver to move along the platform so that it would perfectly line up. 

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CREATIVE AGENCY: Snap LDN

CREATIVE DIRECTOR: Tony Clements

AGENCY PRODUCER: Catherine Long

PRODUCTION COMPANY: Friend

DIRECTOR: Rik Cantor

PRODUCER: Camilla Cullen

EDITOR: Gary Forrester @ TenThree

POST PRODUCTION COMPANY: Freefolk

POST PRODUCTION PRODUCER: Charles Gillet

COLOURIST: Holly Greig

SOUND COMPANY: Jungle

SOUND DESIGNER: Ben Leeves

Genres: Comedy

Categories: Sports and Leisure, Gambling

Snap London, Mon, 25 Apr 2022 11:11:50 GMT