Thu, 14 May 2020 16:26:16 GMT
SNAP London and VCCP Media have been appointed to handle creative and media for new financial services brand, Free2.
Free2 is a new financial services brand focused on developing new and innovative products aimed specifically at the 55 and over market, a group of people that the team believe have been historically overlooked by financial services providers.
SNAP London have been working with the brand to develop a strategic platform and creative idea for launch that will tap into the freethinking spirit uniting Free2 and its customer base.
VCCP Media have been developing the media planning and buying to build trust and establish the brand as an empowering new choice in a world where increased financial levers are ever more necessary. Nick Baker, chief marketing and innovations officer at Free2, said: “We chose SNAP because the team immediately understood what we are doing strategically and creatively. Their strong creative and entrepreneurial spirit ensures we are all aligned for success. Equally, VCCP Media are out of the same mould and have positively challenged us to get the right media mix and delivered rigorous plans ready for our launch”.
Louisa Fielding, managing partner at SNAP LDN, added: “We’ve been working with the team at Free2 to bring their innovative proposition to an audience who want more options from the financial services sector. They’re looking for brands that share their age defying spirit and understand what life around retirement is really like. We can’t wait to launch Free2 to consumers later this year”.
Tara Marus, joint CEO at VCCP Media, commented: “We are really excited to be collaborating with SNAP to launch Free2 in to the UK market. As a Challenger brand with challenger spirit, they epitomise the type of brand we love to work with”.