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Snap Australia Encourages Brands to ‘Open Your Snapchat’ for Endless Possibilities


Snap launches global marketing campaign in Australia that showcases the potential of Augmented Reality and the camera

Snap Australia Encourages Brands to ‘Open Your Snapchat’ for Endless Possibilities

Snap Inc. has today launched the Australian leg of its largest global marketing campaign titled ‘Open Your Snapchat’. The campaign showcases the power of Snap’s camera, and the endless opportunities to creatively connect with brands and help them drive desired results through Snapchat. 

Following a successful global rollout in the US, UK, Mexico and India, the integrated brand campaign launches locally across digital platforms and highlights client success stories. The campaign leverages Australian brand success stories with SWEAT and PepsiCo’s Twisties, underscoring the impact AR can have on brand favourability, ROI, as well the power of the Snapchat Generation, now worth $95 billion here in Australia. 

‘Open Your Snapchat’ invites brands to have immersive experiences allowing them to build deeper relationships with Snapchatters. Placing the Camera and AR at the heart of the campaign, ‘Open Your Snapchat’ demonstrates the infinite possibilities of what marketers can do when they 'open' their Snapchat. 

Kenny Mitchell, chief marketing officer at Snap Inc, said: “Snapchat is a platform that is deeply personal because it often serves as a way to connect people with their real friends to share fun or memorable moments. Most importantly, they are doing so in their environment, sharing experiences that are focused on them and their surroundings. ‘Open Your Snapchat’ is an invitation to fully dive into the world of creativity and AR as we ask current and future members of the Snapchat Generation to open their Snapchat to unlock a world of possibilities and expressions through the camera.” 

Kathryn Carter, general manager, APAC - Snap, said: “The camera and AR are a part of our DNA, and much like Snapchat, this campaign begins with the camera. Over the past year, Snap has centred on AR, offering brands real-time experiences that reach millions of Snapchatters. From trying on makeup, to shoes, watches and glasses, AR shopping is a key emerging part of how our community engages with our app. AR and the camera in particular are what we believe is our greatest opportunity to help deliver unique experiences to consumers and brand partners alike.”

Snapchat has over 319 million daily active users, and reaches over seven million users in Australia. More than 200 million daily Snapchat users engage with AR every day, with over 250,000 creators using Lens Studio to create Lenses. 

Snap’s Open Your Snapchat campaign is launched in partnership with OMD. The campaign is live from today until 18th April and features digital placements across LinkedIn, Twitter, YouTube and digital trade avenues.

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