Snack Media Adds Ross Robertson & Kenny Ager to Commercial Team

Real-time engagement agency Snack Media, today announced the appointments of Kenny Ager as Head of Partnerships and Business Development and Ross Robertson as Head of Sales.

Ager will take responsibility for managing Snack Media’s existing partnerships with brands and rights holders including Ford, BT Sport, Strongbow, Unilever and Celtic FC, while also developing new partnerships across the sport, music and entertainment sectors.

Ager joins Snack Media from international sports media and rights business Sports Revolution, where as Head of Strategy he spent six years driving the group’s expansion across South East Asia and managing key accounts including Barclays, Ford and Heineken.

Prior to this, Kenny spent two years at Starcom MediaVest Group, where he founded the media agency’s sports planning and buying division SMG Sports, managing sports media and sponsorship solutions for clients including BlackBerry, Mitchum, Honda, Heineken, Autoglass and UBS.

Robertson will be responsible for developing new commercial opportunities for Snack Media and helping to evolve the agency’s core creative and programmatic trading solutions.  

Robertson brings with him over twelve years media sales experience across broadcast, digital, branded content, creative solutions, strategy and programmatic trading, having held senior roles at major media businesses including ITV, GCap Media, Sky Media and Virgin Media.

Niall Coen, Managing Director, Snack Media, commented: “Over the last seven years the business has grown organically year-on-year, but to help us achieve the next phase in our ambitious growth plan has required us to make a number of strategic appointments.

“It’s incredibly exciting to be able to welcome Kenny and Ross to the team here, as both individuals are hugely talented and experienced, with the quality to make a real contribution to the company’s future growth.”

Kenny Ager, Head of Partnerships and Business Development, Snack Media, said: “New digital channels and ever evolving social media trends have had a profound impact on the way we watch sport, how we discuss it and how we buy into it.

“I’m really pleased to be joining a group that understands how brands, sponsors and rights holders can connect with fans online and ultimately, how to monetise this multi-faceted engagement.”

Ross Robertson, Head of Sales, Snack Media, added: “The emergence of real-time marketing offers brands the opportunity to gain big ticket engagement at a fraction of the price of Above the Line advertising,

“Snack Media’s unique proposition has a proven track record in connecting brands with fans of sport, music and entertainment, which is why I’m extremely excited to be joining the team and taking that proposition to market.”