Snack Brands' Tongue-in-Cheek Super Bowl Campaigns Teach Consumers How to 'Dip Safely'

CHI-CHI'S and WHOLLY Guacamole have revealed two brand new Super Bowl campaigns designed to help consumers celebrate safely - and while game day celebrations won’t look the same this year, neither will the ad breaks. With major brands pulling the plug on Game Time spots, challenger brands such as WHOLLY Guacamole and CHI-CHI’S brand are finding new and innovative ways to join the conversation.

The makers of delicious salsa, chips and tortillas, CHI-CHI’S' new campaign teaches consumers 'How to Salsa Safely'. Thanks to Covid, social faux pas like burying your hand in the chip bag, grazing the salsa with your fingers, and double-dipping have turned into true party fouls. CHI-CHI’S has found a way to tastefully show consumers how to avoid such penalties and gather around the salsa bowl safely (and even virtually). 

Moreover, the brand is encouraging fans to pledge to 'Salsa Safely' by signing up here. The first 100 people to sign up will receive a 'How to Salsa Safely Kit' which includes tasty chips and salsa, a zippable mask for easy chip and dip access; chip tongs so no one’s grimy hands are being shoved in the chip bowl; and a personal salsa dipping bowl. For every pledge, CHI-CHI’S will also make a $50 donation to World Central Kitchen (up to $10k).

Next, WHOLLY Guacamole knows that no Super Bowl party (even a party for one!) is complete without some tasty guacamole. Which means that in the lead up to the big game, millions of people will be slicing and dicing avocados… but did you know in 2018 alone there were an estimated 9,000 visits to the ER for avocado-related injuries? … That’s why the brand is bringing back Avocado Hand Insurance, in a hilarious new campaign depicting how with WHOLLY Guacamole you get more than great guac. You get protection from avocado-related injuries. 

Moreover, now through 7th February, guacamole fans across the U.S. who upload a video of their best dip on Instagram and tag @eatwholly will be entered for one of two chances to win free guacamole for a year, aka Avocado Hand Insurance. The company will also award one grand prize winner $4,000 as well as a chance to become the next WHOLLY GUACAMOLE hand model.

And while neither CHI-CHI’S nor WHOLLY Guacamole will appear in the big game broadcast, both will be interacting with consumers from the sidelines (AKA on social channels) as they prep and shop for smaller gatherings this year.