'Smothering Mother' Spot For Taco Bell

Deutsch LA have revealed Taco Bell’s latest national spot for its new Smothered Burrito. The spot titled “Smothering Mother,” features an overbearing mom who smothers her 30-something live-at-home son.

 
We find out that while some things are better left un-smothered, a giant, indulgent burrito completely covered in savory enchilada sauce and tasty melted cheese is just the opposite. 

 

 

 

Client Credits:

CMO: Chris Brandt

Brand Creative Director: Tracee Larocca
Senior Manager, Brand Experience: Aron North
Manager, Brand Experieince: Ashley Prollamante
Associate Manager, Brand Experience: Melanie Fitzgerald

 
Deutsch Creative Credits and Titles:
Group Creative Director: Brett Craig
Creative Director: Jason Karley
Creative Director: Josh DiMarcantonio
Senior Art Director: Gordy Sang
Senior Copywriter: Brian Siedband
Director of Integrated Production: Vic Palumbo
Director of Content Production: Victoria Guenier
Executive Producer: Paul Roy
Senior Producer: Kristine Ling
Integrated Producer: Alison McMahon

 
Production Company – Live Action Shoot: Biscuit Filmworks
Director:  Aaron Stoller
Director of Photography: Simon Duggan
Managing Director: Shawn Lacy
Executive Producer: Holly Vega, Collen O’Donnell
Line Producer: Mala Vasan
1st A.D.: Brad Stevenson

 
Editorial Company: Spot Welders
Editor(s):  Lucas Spaulding
Assistant Editor(s): Ryan Seegers
Senior Producer: Carolina Wallace 

 
Post Facility - Telecine: The Mill
Colorist: Adam Scott
Producer:  LaRue Anderson

 
Visual Effects/Online
Online/VFX Artist: Casey Price
VFX Assistant Artists: Lauren Riedel
Executive Producer:  J. Patrick McElroy

 
Stock Music
Library: Sonoton
Track Title: Walking On The Beach E
Track ID: SON_SAS_0095_01601
CD#: SAS 0095, #16
Publisher: Sonoton APM (ASCAP) 
Sonoton Music GMBH CO KG (GEMA) 

 
Sound Designer & Audio Post Company: Lime Studios
Sound Designer/Mixer: Rohan Young
Assistant: Jeff Malen
Executive Producer: Jessica Locke

 
End Tag Graphics: Woodshop Studios, Inc

 
Additional Deutsch Credits:

 
Chief Executive Officer: Mike Sheldon

Account Management Credits:
Group Account Director: Walter Smith
Account Director: Amanda Rantuccio
Account Supervisor: Amanda Schuster, Steve Scutellaro
Senior Account Executive: Krista Slocum
Account Executive: McKenna Pickett

 
Media Credits:
Director of Media and Data Strategy: Kyle Acquistapace

 
Account Planners: 
Chief Strategic Officer:  Jeffrey Blish
Planning Director: Christian Cocker

 
Traffic/Business Affairs:
Director of Integrated Business Affairs: Abilino Guillermo
Senior Business Affairs Manager: Ken Rongey
Business Affairs Manager: Nestor Gandia
Director or Broadcast Traffic: Carie Bonillo
Senior Broadcast Traffic Manager: Gus Mejia
Broadcast Traffic Manager: Sarah Brennan