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Smoooth Dogg (Formerly Snoop Dogg) and Klarna Release Unique Product Collection

Advertising Agency
Stockholm, Sweden
Swedish agency NORD DDB takes collaboration forward with items that help everyone ‘Get Smooth’
In January, Klarna announced its unexpected partnership with the company’s latest investor, Snoop Dogg, and the story about the iconic rapper’s new persona Smoooth Dogg was widely reported by media across the globe. Today marks the next step of the collaboration as Klarna and Snoop Dogg release a new collection of products that will enable everyone to get smoooth.

Following the “Get Smoooth” campaign, Snoop Dogg and Klarna have been working together to create a collection of unique products, offering a chance for anyone to become as smoooth as Smoooth Dogg and Klarna. The product range includes golden peanut butter, a silky bed set, cashmere toilet paper, a smoooth robe and a 22ft high inflatable slide. Using Klarna’s pay later options, paying for the collection is as smoooth as the products themselves.

“We had a great time creating these products and are now looking forward to dropping them with Klarna”, says Snoop Dogg. “Golden peanut butter and silky soft sheets? What every player needs.” 

The campaign payoff “Get Smoooth” refers to the fact that whether you are a consumer, a merchant or a famously smooth person as Snoop Dogg, Klarna’s pay later products will make your everyday life a lot more hassle-free and smoooth. From smooth to smoooth.

“This is the first time that we’re dropping physical products and I’m proud to be releasing this collection together with Snoop Dogg. In the end, I truly believe that this will bring a smile to people’s faces and get more people to discover the perks and the smoothness of paying later with Klarna”, says David Sandström, chief marketing officer of Klarna. “Our biggest problem right now is figuring out where to place the enormous inflatable slides.”

For more information about the collection and how to order, go to

Learn more about every product in the descriptions below.
Golden Peanut Butter – 15€

The creamiest, most delicious peanut butter of all times. Carefully selected and roasted peanuts mixed to smoooth perfection with some coconut oil. And one more thing: it’s golden.


Silky Bed Set – 90€

Fall asleep in the bamboo bosom of baby angels every single night. No need to stress. The pillowcase measures 50 x 60 cm and the duvets measure 210 x 220 cm, plus 7,5 cm edging. This product comes with a warning: You might miss meetings, birthday parties or other important events. But since you’re going to oversleep anyway – why not do it with style?


Smoooth Robe – 80€

A festive garment to wear at any type of event, a fancy dinner party, business meeting or night on the couch. Don’t be surprised if you find yourself in a music video with Snoop Dogg after putting this on. Available in two sizes, S/M and L/XL.


Inflatable Slide – 2500€

This enormous flamingo pink inflatable slide is a tasteful detail for your garden or living room. It’s almost 33 ft wide, 23 ft high and occupies a floor area of at least 645 sqft. The slide is of course delivered with its own electrical fan which takes the 1,5 horsepower engine approximately 25 minutes to inflate to full size. It’s also waterproof and exactly as fun as it looks.


Cashmere Toilet Paper – 15€

We believe that only the best is good enough, even when it comes to toilet paper. What could ever be more luxurious than cashmere toilet paper? One pack contains four rolls of the softest three ply tissue cashmere-infused toilet paper there is. It also comes with a handy travel bag so you can bring a couple of rolls with you wherever you go.

And in case you missed it, here’s the video of Smoooth Dogg’s ‘coronation’:
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