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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Smoking Cigarettes Takes the Big Bad Wolf's Breath Away in New FDA Spot

02/11/2016
Advertising Agency
New York, United States
2.0k
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FCB New York teams with director Carl Erik Rinsch for 'Straw City' film

Everyone knows the timeless classic 'The Three Little Pigs,' but what if big bad wolf smoked cigarettes as a teenager and was unable to huff, puff and blow down the little pig’s straw home. The wolf is left outside struggling for air because smoking takes the air away from even the biggest and baddest.

'Straw City,' the latest campaign from FCB New York for the FDA, shows the devastating, real cost of smoking as a teen – resulting in loss of potential and permanently stunting the growth of lungs.


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