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Smoking Cigarettes Takes the Big Bad Wolf's Breath Away in New FDA Spot

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FCB New York teams with director Carl Erik Rinsch for 'Straw City' film

Smoking Cigarettes Takes the Big Bad Wolf's Breath Away in New FDA Spot

Everyone knows the timeless classic 'The Three Little Pigs,' but what if big bad wolf smoked cigarettes as a teenager and was unable to huff, puff and blow down the little pig’s straw home. The wolf is left outside struggling for air because smoking takes the air away from even the biggest and baddest.

'Straw City,' the latest campaign from FCB New York for the FDA, shows the devastating, real cost of smoking as a teen – resulting in loss of potential and permanently stunting the growth of lungs.

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Music Production: Groove Guild


Edit Company: Rock Paper Scissors

Editor: Jamie Foord

Post Production / VFX

Visual Effects Artist: Home/Colin Renshaw

Production Company

Director: Carl Erik Rinsch

Producer: Kate Leahy

Production Company: MJZ

Creative Agency

Account Supervisor: Mallika Rao

Art Director: James Meiser

Chief Creative Officer: Ari Halper

Copywriter: Cecile Robertshaw

Director of Integrated Production: Leelee Groome

Executive Creative Director: Gary Resch

Producers: Maria Garelli

Genres: Animation, Visual VFX, Storytelling

Categories: Anti drink/drugs/smoking, Corporate, Social and PSAs

FCB US, Wed, 02 Nov 2016 11:23:44 GMT